Eight months ago, Instagram launched their campaign to copy one of Snapchat’s unique features, stories. Now, Instagram is officially larger and more active than Snapchat.
According to a new blog post on Instagram, more than 200 million people use Instagram stories. In comparison, Snapchat averages 158 million daily active users last quarter. However, that number may have grown since the company had gone public two months ago.
The ability for Instagram to grow to 200 million users illustrates how the company has been able to add over 15 million users every quarter. Moreover, Instagram’s new feature is now being used by approximately half of Instagram’s 400 million daily active users.
But Instagram is not stopping at beating Snapchat in the number of daily active users; the company has also implemented new changes that impacted both stories and Instagram direct messaging, which were both reported earlier this week.
Also, to celebrate the 200 million users of Instagram’s new stories feature, the company has announced that users can now pin text, emoji, and stickers to specific spots or even objects in their videos – a feature that is currently available on Snapchat.
Moreover, this new feature allows for people to use their stickers by clicking a smiley face icon to take a photo of an object they can stick into a photo or video. Instagram calls these new features selfie stickers because the ideas that people are taking pictures of themselves and in turn those into stickers. Again, another feature that is currently available from Snapchat.
Not to mention, Instagram has announced new geostickers are customizable to the city where a person is located. For example, after releasing geostickers to in New York and Indonesia last month, Instagram is looking for users to share their locations in Chicago, London, Madrid, and Tokyo and adding geostickers to their posts and videos.