Michael Kors
Milan, Italy - February 28, 2017: Shop window of a Michael Kors shop in Milan - Montenapoleone area, Italy. Few days after Milan Fashion Week. Spring Summer 2017 Collection. Michael Kors logo (Casimiro PT / Shutterstock.com)

While Bitcoin’s valuation is surging and the tobacco business is thriving, retail giants are struggling to compete in this new era of business. Retailers are facing a paradigm shift, as more people are buying items online rather than traveling to the store. Now, Michael Kors is reporting lower revenue due to under-performing stocks.

Luxury retailer Michael Kors is planning to close between 100 to 125 stores. During the fourth quarter, the company made a net loss, with the company’s total revenue decreasing by double digits. Now, the company expects same-store sales for the next quarter to continue to decline.

Following the news that the firm was operating at a net loss, shares of the stock fell more than 9 percent during Wednesday morning trading. Michael Kors posted a net loss of $26.8 million in the latest quarter. According to CNBC, the company had a net income of $177 million just a year ago.

Michael Kors Stores
London, England – February 19, 2017: Michael Kors luxury backbag in a store in central London. (Creative Lab / Shutterstock.com)

Michael Kors executives explained under-performing stores caused the net loss for the company. Moreover, total sales for the company dropped by 11.2 percent to $1.06 billion in the fourth quarter, which ended on April 1st.

“Fiscal 2017 was a challenging year, as we continued to operate in a difficult retail environment with elevated promotional levels,” CEO John Idol said in a statement. “In addition, our product and store experience did not sufficiently engage and excite consumers.”

Michael Kors Fashion Week
NEW YORK, NY – FEBRUARY 14, 2017: Natasha Poly walks the runway at the Michael Kors Fall Winter 2017 fashion show during New York Fashion Week at the Spring Studios (Ovidiu Hrubaru / Shutterstock.com)

Now, Michael Kors says it anticipates the company’s first-quarter sales of $910 million to $930 million along with a decline in same-store sales. Moreover, the company plans to buy back $1 billion of shares.

This news comes after Amazon reaches $1,000 share price on Tuesday. The e-commerce giant’s share price doubled in less than two years.