Following getting inducted into the Songwriters Hall of Fame, his wife giving birth to twins, and tackling the “exploitative” bail industry, Jay-Z has announced his next solo studio album, 4:44, which will be released on June 30.
The album announced through joint Sprint promotion in partnership with Tidal. Also, the new Jay-Z album will be initially exclusive to that streaming platform.
Jay-Z bought Tidal and relaunched the platform in early 2015. Then this year, Sprint bought a $200 million stake in the company, which is good news for the rapper considering Jay-Z purchased the streaming company for $56 million.
Details surrounding Jay Z’s new album have not been released other than a 30 second-long promotional video for the song “Adnis,” which features Academy Award-winning actor Mahershala Ali playing a boxer. Jay-Z could be heard in the background saying:
“Letter to my dad / that I never wrote / Speeches I prepared that I never spoke / Words on a paper that I never read / Proses never penned they stayed in my head.”
Sprint customers will able to obtain a six-month trial of Tidal’s premium service, which offers a higher quality stream of music in comparison to other companies, as a result of the $200 million deal with Tidal.
“Today is an exciting day to be a Sprint customer,” said Marcelo Claure, Sprint president, and CEO. “JAY-Z is a global icon, and we’re giving customers an incredible opportunity to be among the first to experience his new album 4:44. Our loyal, existing customers, and customers who switch to Sprint, can experience the album exclusively, plus access a complimentary six-month trial of TIDAL HiFi, giving them access to content they can’t get anywhere else.”
Sprint is using the cross promotion to promote the company’s 1Million Project, which will provide high school students with wireless devices and unlimited internet access. The program was launched earlier this year to 4,000 students in five different districts, five schools and through a non-profit program.