Last month, Polly became a hit on Snapchat with over 20 million answerers. The feature allowed for users to add multiple-choice polls onto their Snapchat. Instagram is following in their footsteps with their polling feature within Stories. Now just like adding a sticker, users can add a two-answer poll on top of their stories that friends can answer.
“Whether you’re trying to plan tomorrow’s outfit, choosing which class to take or figuring out where to go for dinner, now it’s easy to share a two-option poll right in your story,” Instagram explains in a blog posting. “After you’ve taken a photo or video for your story, select the “poll” sticker and place it anywhere you’d like — you can write out your own question and even customize the poll choices.”
Instagram Stories currently lets you write your questions and defaults the answers to Yes or No, even though you can edit those answers to whatever you want. Friends will see the results as soon as they answer, and you will find out who voted for what in your Stories view count page.
Instagram explains, “After you’ve shared your poll, your friends and followers can immediately start voting and see real-time results. Once someone has voted on your poll, they’ll see which choice is in the lead at any given moment. And if they watch your story again later, they’ll see the latest results. “
Polls are the most recent interactive feature and may spread to multiple-choice answers while also providing something you can engage with instead of swiping.
Instagram’s commitment to follow in Snapchat’s footsteps is abundantly clear, and this is just the latest feature Instagram has essentially replicated. The app’s decision to launch not only Snapchat’s features but those built by smaller startups show how the social network’s commitment to staying relevant by seeing what is popular and adding that feature to their platform, but when you have millions of monthly active users it does not even matter.
Ultimately, it should give any entrepreneur second thoughts about building something in the same business landscape as Instagram.