It is never really a good sign when a TV series is “transitioned”. What does transitioned mean? That means a show is moved to a different day and time because not a lot of people are watching. But, it is definitely a really bad sign when it is a new TV show. According to Deadline, Ten Days In The Valley, starring Emmy winner Kyra Sedgwick and Adewale Akinnuoye-Agabje, is only 4 episodes into the show’s first season and ABC has already moved the drama from Sundays to Saturday.
“The series is being pulled from Sundays effective immediately and will take a break before starting its Saturday run on Dec. 16 with Episode 105 and 106 airing back-to-back at 9 p.m. and 10 p.m,” Deadline explains in their report.
When you look at the numbers it understandable as to why ABC executives made the decision to move the series to Saturdays. Ten Days in the Valley’s first episode had 3.44 million viewers, with only 0.5 rating in the 18-48 demographic. The ratings have only dropped since the premiere. The latest episode only had 2.2 million viewers.
Sedgwick complained about the lack of promotion for the series to The Daily Beast. “I also think ABC’s not doing a good job getting the word out there,” she told the Daily Beast. “When I was doing The Closer, literally the two weeks before we aired, Steve Koonin’s goal was that everyone living in a major city would be exposed to something about The Closer five times in a day. He used to run Coke, and he was the head of TNT marketing. And he made that happen. It’s great that I get to do interviews for this now, because I have a track record. But the truth is that no one knows [Ten Days In the Valley] is on. So that’s disturbing and scary.”
Moving to Saturday is probably not going to help the series.
About Ten Days in The Valley
The TV series centers around Jane Sadler a TV producer of a controversial show about law enforcement whose daughter goes missing in the middle of the night. The show focuses in on how a mother attempts to deal with her daughter’s disappearance and investigate the people around her.