Study: 34 % of Samsung Owners Plan on Buying an iPhone

A new survey says 34 percent of current customers will not buy another Samsung phone or use another Android device again.

Branding Brand conducted an online survey last month in an effort to determine how much of an impact the exploding Galaxy Note 7 has had on consumers. The survey had 1,000 respondents, all of which were current Samsung phone owners who lived in the United States. 34 percent of the respondents said they would not buy another phone from Samsung. In addition, 81 percent of those respondents said they have always owned Samsung phones or other Android phones in the past. Another 34 percent of participants would leave Android completely and instead will purchase an iPhone.

The Galaxy Note 7 recall is spelling bad news for the Samsung corporation. The South Korean company’s latest smartphone was shipped with a defect in some units that has been causing them to explode. Consequently, Samsung had to issue a global recall and replace 2.5 million Note 7 phones.

This study was conducted before the replacement Note 7s were reportedly safe, but reports emerged that since the recall Samsung Galaxy Note 7 phones have continued to exploded and catch on fire. Since the study, Sprint, T-Mobile, Verizon and AT&T are now accepting exchanges of replacement Galaxy Note 7 devices following an exploding “safe” Note 7, which caused passengers on a Southwest flight to evacuate.

AT&T announced that they would no longer sell Galaxy Note 7 cell phones further complicating the issues surrounding the Galaxy Note 7 recall.“We’re no longer exchanging new Note 7s at this time, pending further investigation of these reported incidents,” AT&T said in a statement.

Samsung is currently working with the U.S. Consumer Product Commission in order to determine why several Galaxy Note 7 cell phones exploded. “We are working diligently with authorities and third-party experts and will share findings when we have completed the investigation,” the Samsung said in a statement. “If we determine a product safety issue exists, Samsung will take immediate steps approved by the CPSC to resolve the situation.”

Samsung added, “If we conclude a safety issue exists, we will work with the CPSC to take immediate steps to address the situation. We want to reassure our customers that we take every report seriously and we appreciate their patience as we work diligently through this process.”


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