On Tuesday, Google announced their acquisition of FameBit an advertising company directed towards YouTube content creators.
Google said in a statement that FameBit is an “influencer marketing platform for branded company.” By acquiring FameBit, Google will take over a platform that allowed for YouTubers to earn additional income off of the Google owned video community, YouTube.
Google explains, “Creators will always have the choice in how they work with brands, and there are many great companies who provide this service today. This acquisition doesn’t change that. Our hope is that FameBit’s democratized marketplace will allow creators of all sizes to directly connect with brands, as well as provide a great technology solution for companies like MCNs and agencies to find matches for their creators and brand partners.”
Once a YouTuber reachers a certain number of subscribers they are able to apply for an account on FameBit. FameBit then works with brands and connects companies with popular YouTubers in order to advertise their products. Currently, there are over 45,000 content creators on the FameBit platform. YouTuber Beautycakez praised working with the advertising company. “FameBit is great at connecting brands and influencers with each other. I have been able to work with lots of cool brands I wouldn’t have heard of if it weren’t for FameBit.” In addition, FameBit has worked with several popular companies including Paramount Pictures, Marvel, Fiji, Gamely and Adidas.
Ad Blockers have become extremely popular. The computer software allows many people avoid video and display ads. Consequently, websites and publishers have lost millions of potential income thanks to these tools. Recently, one popular YouTuber, Felix Kjellberg aka PewDiePie commented on AdBlock programs saying “It’s a number that has grown a lot over the years, from roughly 15-20 percent when I started. And it’s not unlikely that it will keep growing. What this means is that YouTubers lose about 40 percent of their ad income.” However, by acquiring FameBit, Google is able to overcome Ad-blockers by integrating advertisements with content.
Google said in a statement that “Our hope is that FameBit’s democratized marketplace will allow creators of all sizes to directly connect with brands, as well as provide a great technology solution for companies like MCNs and agencies to find matches for their creators and brand partners.”