According to a new survey by investment bank Piper Jaffray, Netflix is the most popular streaming service among teenagers.
Piper Jaffray released their semi-annual survey of 10,000 American teenagers and the results of their study showed 37 percent of teens watch Netflix everyday. In comparison, only 3 percent of teenagers watched Amazon Prime Video or Hulu. In terms of daily use, Netflix is over 1,200 percent more popular than its big competitors among teens.
This news comes after Netflix content has only 31 movies from IMDB’s top 250 movies list, after the streaming service cut nearly 50 percent of their streaming library since 2012 in order to produce more original content. Two years ago, Netflix had 49 movies from IMDB’s top 250 movies list. Fast forward to 2016, Netflix dropped to 31 of the the most popular movies among fans and critics. But, Netflix original series such as Stranger Things, Orange is the New Black and Marvel’s Luke Cage have shown to be extremely popular among the service’s audience, which would explain why so many teenagers are watching the streaming service everyday.
Following Netflix, YouTube came in second with 26 percent and cable TV with 25 percent. The data from the Piper Jaffray study show there is an upward trend for more teenagers watching more content on YouTube and less television everyday.
A recently released study by Google shows the growing influence YouTubers have on consumers. Among Australians who watch or subscribe to YouTube, 77 percent said YouTubers are more like “one of us” than traditional celebrities. In addition, 34 percent said their favorite YouTuber understands them better than their friends.
The difference between YouTube and other types of content is the fact that YouTube is built on a social network, which fosters a community between content creators and their fans. As Google points out, “Because creators foster strong ties with fans, they have more engaged audiences.” The research also showed that videos created by YouTubers had three times as many views and 12 times as many comments in comparison to traditional celebrities. In addition, 48 percent of Australians who watch or subscribe to YouTubers will watch new videos within 24 hours.