Twitter announces a major update to the Vine app, calling it “Vine Camera”
Several weeks ago, Twitter made a shocking announcement, the end of the video social networking app Vine. As the company announced plans to cut 9% of their workforce, Vine was one of the first products to go. In their statement, Vine announced they were closely working with content creators. Now, we have see an early look into the future of Vine.
What is Vine Camera?
KRAGUJEVAC, SERBIA – JULY 25, 2014: Vine app icon on a mobile phone screen. (Popartic / Shutterstock.com)
On, Friday Twitter announced plans on revealing an updated version of the Vine app called “Vine Camera”. Vine Camera will allow users to to record Vine videos but, the social network aspect of the app will be gone.
In a blog post, Vine said “in January, we’re transitioning the Vine app to a pared-down Vine Camera. With this camera app you’ll still be able to make six-second looping videos, and either post them directly to Twitter or save them to your phone.”
The new update will basically allow for users can record six second videos on the app and then share the videos directly on Twitter. Similar to how Instagram’s Hyperlapse, Boomerang and Layout function as a separate app providing new features to Instagram.
Vine Camera will function as an extension of the Twitter app.
Vine also announced in a blog post a new way for Twitter users to follow their favorite Vine stars.
What is Vine?
Twitter released the video sharing app two years ago as a way for users to share small video clips that are six second or less. By 2014, the app was used by 4 percent of all Android mobile users. The mobile app helped launch the career of several media influencers such as Nash Grier and King Bach.
However, Twitter’s Vine app faced serious competition against Facebook’s Instagram. At the peak of Vine’s success, Instagram released a new feature that allowed Instagram users to share 10 second videos. Afterwards, usage of the Vine app decreased by 70%.