Tesla’s CEO Takes Customer Service to a New Level

Tesla’s CEO Elon Musk received a complaint on Twitter and six days later implemented a solution.

While some CEOs may take to Twitter to boast about their latest product, one CEO is taking comments, retweets, and hashtags seriously.

Last week, one Tesla owner tweeted the CEO of Tesla, Elon Musk, “The San Mateo supercharger is always full with idiots who leave their tesla for hours even if already charged.”

In a manner of a few minutes, Musk responded by saying, “You’re right, this is becoming an issue. Supercharger spots are meant for charging, not parking. Will take action.”

Tesla Charging Station
Stock Photo: BRENNER, ITALY – MAY 8, 2016: Tesla charging stations are located throughout EU to accommodate owners of the electric car. (Jag_cz / Shutterstock.com)

In less than a week, Musk responded by creating a solution to the problem. How did the CEO of Tesla fix the Twitter complaint? According to a blog post, Tesla explained that they will be introducing a “fleet-wide idle fee that aims to increase Supercharger availability.”

Tesla continued by saying that for every extra minute a car remains connected to the Supercharger, they will be charged a $0.40 idle fee. But, before you grab your phone and tweet to Elon Musk to complain about the new parking fee, Tesla explains that if the car is moved within five minutes, the fee is waived.

Elon Musk is focused on his products. On Tuesday evening, Tesla announced that they hired Chris Lattner as the vice president of their self-driving software. Lattner previously worked for Apple and was the head of the Developer Tools Department. While working at Apple, Lattner helped developed the Swift programming language – a computer language that is used and seen in nearly all of Apple’s OS applications. Tesla continued by saying, “We are very excited that Chris is joining Tesla to lead our Autopilot engineering team and accelerate the future of autonomous driving.”

Ultimately, investors are keeping their eyes on Tesla. Baird & Co. expects the stock price to increase by nearly 60% in 2017. In addition, the investment firm called the Tesla stock the top choice for 2017.

With that being said, Tesla has struggled with meeting delivery goals. In the final quarter of 2016, Tesla delivered only 22,200 cars out of the projected 25,000. In fact, Tesla was a little less than 4,000 vehicles short of the 80,000 Musk promised to deliver by 2016.