Just when you thought Taco Bell’s innovative food ideas were over, the fast food giant announced on Wednesday that they will be revealing a taco shell made out of all-white crispy chicken. What is this new food invention called? The Naked Chicken Chalupa.
Last week, Taco Bell announced their 2017 plan to release healthier food options to their customers. Then on Wednesday, Taco Bell announced they are “clucking the trend of traditional fried chicken.”
Taco Bell’s Chief Marketing Officer, Marisa Thalberg, explained the details of the new Taco Bell taco in a statement filled with puns and metaphors. “Something this delicious yet different is bound to ruffle some feathers; some might even cluck their tongues at it,” Thalberg revealed.
“However, we feel confident that once our fans get a taste of the Naked Chicken Chalupa they are going to understand exactly why this is our next big, fun and craveable innovation, following in the footsteps of the Doritos Locos Tacos five years ago and the Quesalupa just last year,” Thalberg added.
What’s inside Taco Bell’s Naked Chicken Chalupa?
Taco Bell explains that the shell is made out of “four ounces of marinated, all-white-meat, antibiotic-free chicken kicked up with bold Mexican spices and seasoning, and is packed with fresh shredded lettuce, diced ripe tomatoes, cheddar cheese and creamy avocado ranch.”
The Naked Chicken Chalupa will cost $2.99 and will also be featured in Taco Bell’s $5 Box.
Taco Bell’s history of food innovation
It’s important to highlight the success of the Doritos Locos Tacos. After the announcement and release of their new product, Taco Bell sold approximately 1 million Doritos Locos Tacos every day. In addition, made over $1 billion sales. Taco Bell later called it their most successful product launch in their fast food history.
But, that did not last long. By 2014, the Doritos Locos Tacos effect started to wear off. A two year old Bloomberg report found that after each and every new type of Doritos Locos Tacos, the impact of a sales increase slowly waned to single digit numbers.
How will the new Taco Bell Naked Chicken Chalupa impact the company? We will have to wait and see. The company plans to release the fried chicken shell taco nationwide on January 26th.