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Ivyrevel Coded Couture

H&M Group’s digital fashion line, Ivyrevel, is partnering with Google in a program called “Data_Dress.” The new project is an Android app that learns details about the user and helps design an outfit based on that data. “Data_Dress” is part of the Coded Couture project created by Ivyrevel. Data_Dress is a program that designs based on “how you live your life.”

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