Worried about going over on your data? If so, then I have some great news for you. Verizon is bringing back their unlimited data plan starting tomorrow. According to a CNBC report, Verizon will sell these new unlimited plans for $80 per month for a single user or $45 per line on a family plan. However, the company points out that if you use over 22GB of data in a month, Verizon will “prioritize usage behind other customers in the event of network congestion.”
It is important to note that Verizon has canceled their unlimited data plans for new customers six years. In fact, last July, Verizon announced they would be removing users who used more than 100GB of data each month off of their unlimited plans. Then, last September, Verizon CFO Fred Shammo said at a conference, “At the end of the day, people don’t need unlimited plans.” All of which illustrates the company’s changing stance on unlimited data packages.
How does this new unlimited plan compare to Verizon’s competitors?
Well, AT&T offers unlimited data plans for $100 per month and for every additional line it will cost $40 per month. However, it is important to highlight the fact that to qualify for this package you must sign up for both DirecTV or U-Verse. Meanwhile, Sprint offers an unlimited package for $90 per month for five lines. T-Mobile offers an unlimited package for $160/month for four lines.
How is Verizon marketing this new package? Verizon is calling their new unlimited package launch: “You asked. We answered.”