Whatsapp

Whatsapp

When Instagram copied Snapchat’s Stories feature last August, a report found Snapchat’s growth stalled by over 80%. Now, Facebook’s WhatsApp is releasing their version of Snapchat Stories.

On Monday, WhatsApp, a company Facebook owns, became the latest application to launch their version of the stories feature and they are calling it WhatsApp Status.

Instead of users posting a status message, the new feature will allow users to share photos and videos that last for up to 24 hours. The videos can last for 45 seconds, not just 10 seconds, and status updates are only shared within Whatsapp users’ address book and not followers you may not know, like Instagram.

But, that’s not all. WhatsApp’s version of Stories allows for users to share GIFS as a status message.

 

This news comes after Snapchat announced Spectacles are now available for sale to Snapchat users the country as the company prepares for their IPO. But, as the company pointed out their paperwork for their highly-anticipated initial public offering, the camera company said their biggest competitor was Facebook. “We face significant competition in almost every aspect of our business both domestically and internationally,” Snap Inc explained. Not to mention, the company pointed out that their competition “mimic our products and therefore harm our user engagement and growth.”

“We face significant competition in almost every aspect of our business both domestically and internationally,” Snap Inc explained. Not to mention, the company pointed out that their competition “mimic our products and therefore harm our user engagement and growth.”

But, these new features implemented by WhatsApp should not become a surprise. Last December, Instagram’s product manager Kevin Weil said the company “built on a format that Snapchat invented.” Weil added, “It’s a format, [and] we believe that format will be universal.”

WhatsApp