Amazon Disrupts the Fashion Industry with ‘Prime Wardrobe’

On Tuesday, Amazon announced Prime Wardrobe, which gives Amazon the potential to disrupt the fashion industry further.

The new style platform, Prime Wardrobe, is similar to other subscription service plans like Stitch Fix and Trunk Club. Under the new business model, Amazon Prime’s Prime Wardrobe will include brands like Adidas, Calvin Klein, Levi’s and Hugo Boss. Also, Prime Amazon will deliver shipments in a resealable box along with a prepaid shipping label. Amazon says their goal is to make it easier for shoppers.

Shoppers will have the ability to save up to 20%, try on the clothes before they buy them, and get to choose from over a million items including fashion items designed for women, men, kids, and babies.

How will a customer save money by using Amazon Prime Wardrobe?

Amazon says should a customer keep five or more items, they will be able to receive up to 20% of those items. While keeping three or four fashion items allows the customer to obtain a 10% discount.

This new deal will continue to put pressure on department stores, especially if Amazon starts selling the same items those companies usually carry. Moreover, the new business model “try before you buy” concept has been relatively successful. Stitch Fix earned $730 million last years by letting customers try on clothes at home.

Meanwhile, other retail companies have suffered as more and more people are looking towards saving money and using e-commerce for their shopping needs. In fact, earlier this month the parent company behind Ann Taylor, Lane Brand and Loft announced they would be closing between 250 to 650 stores.

This news comes after Amazon announced the acquisition of Whole Foods Market for $13.7 billion. The deal is expected to shape up the grocery retail industry as Amazon continues to invest and implement new technology to the retail industry.