Amazon Prime Day 2017 Starts on July 11th

Amazon announced on Thursday their third annual Prime Day, the retailer’s version of Black Friday. While Amazon previously announced their plans for another Prime Day, the e-commerce giant revealed today what day we will actually start seeing some of the sales.

Amazon is pitching to Prime Customers by saying there will be “hundreds of thousands of deals,” with new ones coming every five minutes. It is important to note, you will have to be a Prime member in order to obtain these deals. That said, you can always sign up for a free trial in order to gain access to Prime Day.

This year, Amazon plans on having 30 hours of sales starting at 6 pm PT on Monday, July 10th and running through all of Tuesday, July 11th. Prime Day sales will also be available internationally including China, India, and Mexico.

Last year, Prime Day was Amazon’s biggest day ever. This year, Amazon plans on organizing the deals by certain themes. For example, there will be sales for pet lovers, technology enthusiasts, and hobbyists.

Amazon has not announced any deals on their own devices, you can bet your bottom dollar that the e-commerce giant will start selling their products at a discounted rate, which presumably means Kindles, Fire Tablets, Fire TVs, and Echo will go on sale. That said, Amazon has started early by announcing several new deals including Amazon Music Unlimited for four months for $0.99 cents. Another deal is a $10 credit on Amazon the first time you stream a video for your TV.

This news comes after Amazon has been on a roll with new promotional campaigns, business investments, and new products. Earlier this week, Amazon announced a new Amazon Web Service product that allows for businesses to translate their content into multiple languages. Most notably, Amazon announced their plan to acquire Whole Foods Market for $13.7 billion.