Key Takeaways:
– Ryan Guldemond of the Canadian indie band Mom Mom noticed an unexpected rise in the streaming of their 2008 album towards the end of 2020.
– “O My Coronary Heart,” the band’s album, saw a significant hike in demand on various streaming platforms.
– The spike has been linked to the influence of Generation Z on platforms like TikTok, reviving the popularity of previously ‘forgotten’ bands.
– Many artists are in surprise about their sudden fame and are wondering about the power of the TikTok platform.
The Rise of the Forgotten Bands
Like most in the music sphere, Ryan Guldemond, the lead vocalist of the Canadian indie band Mom Mom found 2020 rather quiet. However, towards the end of the year, Guldemond made an unexpected discovery. He noticed a spike in the streaming numbers of songs from their 2008 album “O My Coronary Heart”. This rise was anything but ordinary, with day-to-day numbers witnessing significant increases.
TikTok: The Unassuming Launchpad
Unbeknownst to Guldemond initially, this sudden surge had a connection to TikTok. “We’re on TikTok?” Guldemond remarked in surprise when he came to realize that their album had been rediscovered by Gen Z users on the app. His reaction mirrors a number of artists from what come to be known as ‘forgotten bands,’ who are experiencing an unexpected renaissance courtesy of TikTok’s zealous young audience.
A New Age Star Maker
Contrary to the conventional platforms that have traditionally dominated the music industry, TikTok’s arrival on the scene has shaken things up. The app churns out hits from the most unlikely sources, often giving older music a new lease on life. In the case of Mom Mom, their 2008 album has found a new fan base within the Gen Z audience pool on TikTok, a phenomenon they had not foreseen.
The Unexpected Power of TikTok
TikTok’s rising influence within the music industry serves as a testament to its transformative power. The spike that Guldemond and his band experienced is not an isolated case. A number of relatively obscure bands from the past have seen a revival on the platform, owing an entirely new fan base to this refurbished form of exposure.
Driving the Viral Music Trends
As evidenced by the re-emergence of Mom Mom’s music, TikTok serves as a springboard for previously inconspicuous music bands to take center stage. Its global platform allows songs to go viral quickly, with permitted usage of snippets for video content helping boost the reach of the song.
Conclusion
In the curious case of the forgotten bands going ‘supersonic,’ one cannot ignore the influence of TikTok in repositioning older music into contemporary culture. This has led to the resurgence of past indie bands like Mom Mom. Juxtaposed against a quiet 2020, the unexpected surge paints a picture of the global reach and direct influence of Gen Z on music trends, largely enacted through platforms like TikTok.
With such power at its disposal, TikTok’s position as a game-changer within the music industry and beyond continues to be solidified. As artists echo the sentiment, “What’s TikTok?”, it is clear that the platform’s influence on the music industry is undeniable and it shows no signs of slowing down.