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Google Continues Cost-Cutting Measures with New Rounds of Layoffs

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MONTREAL, CANADA - DECEMBER 22,2016: Picture of the Google logo on Google headquarters on Sainte Catherine Street in Montreal, Quebec, Canada (Chat des Balkans / Shutterstock, Inc.)

Google Implements Further Cuts Amid Ongoing Cost-Cutting Phase

Google’s cost-cutting measures have not slowed down, with various departments witnessing job cuts this week and the Google Assistant function taking a hit. The latest round of layoffs reportedly affected hundreds of workers from different divisions. The most significant job cuts were recorded in Google’s Augmented Reality team, a sector widely anticipated to become one of the company’s highlights.

Key Takeaways:

– Google conducted another round of job cuts, affecting several divisions, including core engineering and Google Assistant.
– The most significant cutbacks occurred within the Augmented Reality (AR) team, attracting attention due to the field’s burgeoning presence within the company.
– The cost-cutting efforts also saw the departure of Fitbit co-founders and other key leaders from Google.
– Google’s stringent focus on cost-cutting has resulted in repetitive layoffs since January of last year.
– Rumors imply more layoffs are expected, focusing on the ad sales division.

Role of Augmented Reality in Google’s Strategy

The New York Times reported that the bulk of the cutbacks affected a team specializing in Augmented Reality (AR). The news is quite startling given the industry’s projected boom and the collaborative plans of Google, Samsung, and Qualcomm to take on Apple Vision Pro in the high-profile market space.

Fitbit Co-founders Exit Google Amid Cost-Cutting Measures

Fitbit wasn’t spared either, suffering heavy losses. The co-founders James Park and Eric Friedman, along with other eminent leaders from Fitbit, have parted ways with Google. The news was confirmed by tech news outlet 9to5Google, who reported on the key departures.

Layoffs Become a Recurring Affair for Google

Historically, Google was rarely seen implementing layoffs. However, a pivot towards increased cost-efficiency since January last year, has instigated regular layoffs. The initiative kicked off with Google announcing a staggering 12,000 layoffs, which took at least two months for completion.

Subsequent waves of layoffs were recorded at Alphabet companies, including Waymo and Everyday Robots in March, report cuts at Waze in June, and the curb on Google News recruiting in September. November once again saw a decrease in marketing jobs, before this week’s most recent elimination in January.

Rumor Wheel Turning Towards Ad Sales Department

Circulating rumors suggest that Google’s ad sales division might be next on the chopping block. Despite no confirmation, the buzz alone might create unease among the workforce in the department. The tech giant’s focus on cost-cutting seems relentless and has undoubtedly changed the company culture workers were once familiar with.

As Google tightens its belt, the tech industry closely watches the impact on its services and future innovations. With the ongoing cost-cutting, it remains to be seen how Google will balance budget restrictions with maintaining a competitive edge, particularly in high-growth areas like AR.

In conclusion, Google’s stringent focus on cost-cutting measures brings numerous challenges that will test its ability to maintain loyalty among its workforce. It places a question mark on the future path the tech giant will take. Could these cutbacks be a precursor to a significant strategic shift, or are they merely temporary measures to increase profitability? Only time will tell.

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