Key Takeaways:
– William ‘Bill’ Post, the food executive often linked to the creation of Pop-Tarts, dies at age 96.
– Pop-Tarts were conceived when Kellogg’s approached Keebler in 1963 with an idea for a breakfast pastry.
– The Pop-Tarts brand has grown to offer over 30 different flavors since its introduction in 1964.
– Current Pop-Tarts manufacturer, Kellanova, credits Post with co-creating the iconic brand.
– A comedy about the creation of Pop-Tarts, entitled “Unfrosted,” with an all-star cast, is scheduled for release later this year on Netflix.
The man often attributed with the invention of the world-loved Pop-Tarts, William ‘Bill’ Post, has died aged 96. Born in Grand Rapids, Michigan, in 1927, Post began working in the food industry as a teen, starting with humble beginnings washing trucks at a company that would eventually become Keebler. After serving the nation in WWII, Post returned to Michigan and resumed his service for the company in different roles, marking the beginnings of a storied career.
Pop-Tarts: The Origin Story
The birth of Pop-Tarts can be traced back to 1963 when Kellogg’s approached Keebler with an innovative concept. They proposed a breakfast item echoing the convenience of a slice of bread and the allure of a piece of pie, but ultimately, something entirely new. The idea was for a toaster-ready, shelf-stable pastry, featuring two pieces of dough enclosing a filling.
“Bill is often credited for having invented the Pop Tart,” states his obituary. But in reality, “He assembled an amazing team that developed Kellogg’s concept of a shelf-stable toaster pastry into a fine product that we could bring to market in the span of just four months.”
From Four Flavors to More Than Thirty Varieties
The initial offering of Pop-Tarts in 1964 came with just four flavors. Today, this number has grown significantly. Pop-Tarts have indeed evolved over time, now offering more than 30 flavors and varieties for consumers worldwide. The beloved breakfast pastry has become a household staple, warming many a toaster and satisfying millions of taste buds around the globe.
Continuing the Pop-Tart Legacy
Kellanova, the current manufacturers of Pop-Tarts, expressed their regret at Post’s passing. They highlighted his invaluable role in the creation of the iconic Pop-Tarts brand in their statement. Post’s contributions to the company were acknowledged as “fundamental” and they expressed their gratitude for his enduring legacy at the company.
A facet of Post’s legacy will be explored in the Netflix comedy, “Unfrosted,” set to premiere this year. This film will delve into the story of Pop-Tarts’ inception, with renowned actors such as Jerry Seinfeld, Melissa McCarthy, Jim Gaffigan, and Amy Schumer making up the star-studded cast.
In Loving Memory
As the food industry mourns the loss of this great innovator, his family finds solace in celebrating his well-lived life. Survived by his children, grandchildren, and great-grandchildren, Post will be remembered fondly and his contributions to the food industry won’t be forgotten. He sadly leaves behind his wife of 72 years, Florence, who passed away in 2020.
As Post’s life is remembered, so too will be his innovation that transformed breakfast tables across the globe. His vision and contribution to creating the iconic Pop-Tarts brand will continue to resonate within the food industry, and indeed in every toaster that warms up a delicious, convenient pastry each morning.