Key Takeaways:
– Caitlin Clark becomes the first player since NBA legend Michael Jordan to be awarded a line of signature basketball styles by Wilson Sporting Goods Company.
– Clark’s Wilson deal is solely tied to basketballs and won’t interfere with her eight-year $28 million endorsement contract with Nike.
– The Wilson deal includes unique edition balls honoring Clark as well as an upcoming line of signature basketball styles.
– Unlike the Nike deal, Clark’s Wilson endorsement also provides her with the opportunity to advise on a variety of Wilson basketball products.
Caitlin Clark’s Groundbreaking Wilson Deal
Basketball player Caitlin Clark inked a deal with Wilson Sporting Goods Company on May 21, opening up a new connection between basketball and the global sports brand. Wilson announced the deal on the same day, making public the exciting partnership between the two. This deal puts Clark in an elite group, joining Michael Jordan as one of the two athletes to receive their own line of signature basketball styles from Wilson. The official announcement was made on the Wilson Basketball Twitter page, welcoming Clark to the Wilson family.
In a Forbes article by Tim Newcomb, Clark expressed her excitement and gratitude. Feeling fortunate, she commented on the impact the deal has on her, stating that the prospect of having kids dribble with a ball bearing her signature is a deep honor.
Signature Line and Future Plans
The sponsorship includes not only special-edition basketballs celebrating Clark but also an upcoming line of signature basketball styles. Besides adding her name to the products, Wilson also anticipates Clark providing them with valuable insights and feedback on a variety of basketball products.
Per Newcomb’s article, the brand has plans to release collections that honor Clark at various price points by the end of 2024. Wilson is also working with her on creatively designing the signature line planned for release later in the year. The first collection features a classic white and gold WNBA ball with personalized laser engravings showcasing iconic Clark moments.
Echoing Michael Jordan’s Wilson Deal
Wilson’s historic deal with Michael Jordan as a rookie with the Chicago Bulls set a precedent which Clark now follows. Back in 1986, Wilson signed Jordan and upgraded the contract to a lifetime deal in 1992. This lifetime contract allowed Wilson to use his name on other sports equipment. His basketballs were the core business, with Wilson creating eight signature models by 1997.
Caitlin Clark’s Wilson and Nike Contracts
Importantly, Clark’s Wilson contract doesn’t conflict with her eight-year Nike deal. Having been signed in April, the two sporting brands appear to be okay with Clark being supported by both. The reason is that the Wilson deal is limited to basketballs and doesn’t extend to apparel.
In an interview with TMZ, former Nike executive Sonny Vaccaro opined that Clark should have sought a deal resembling Jordan’s Nike contract. Vaccaro also highlighted that Clark’s popularity, which peaked during her college days this past year, was an important factor in securing the deal.
In conclusion, Caitlin Clark’s recent deal with Wilson Sporting Goods Company signifies a noteworthy advancement in the recognition and celebration of female athletes in basketball. As the second player to receive their personal line of signature basketball styles from this global sports brand, Clark continues her journey of excellence in the realm of basketball.