Key Takeaways:
– Kanye “Ye” West reportedly had a local commercial aired after the Super Bowl, directing viewers to his Yeezy brand website.
– The Yeezy.com website featured a singular item for sale following the Super Bowl, a $20 white T-shirt with an image of a black swastika.
– Despite West’s alleged support for Nazi beliefs and past anti-Semitic comments, the sale of swastika-featured clothing surprised and dismayed many.
– West’s social media platform, X (formerly Twitter), was deactivated following the Super Bowl, though it remains uncertain whether this was a voluntary decision from West or a platform suspension.
Kanye West Stirs Controversy with Local Ad and Contentious Clothing
Known for courting headlines, rapper Kanye “Ye” West has hit the news again. Just following the recent Grammy’s, where his wife, Bianca Censori, wowed the crowd in a bold nude outfit, West launched a fresh controversy. This time, it gravitates towards his fashion brand, Yeezy. Following an advertisement aired locally on the day of the Super Bowl, February 9, 2025, wide speculation has ensued regarding the rapper’s commercial and the peculiar merchandise on offer.
The Mystery of the Super Bowl Commercial
According to certain circles and reports from the Hollywood Reporter, the Los Angeles populace witnessed an aftermarket Super Bowl commercial beckoning viewers to Yeezy.com. Of particular interest, the commercial was not run nationally but was locally acquired. This is evidenced by the update that the slot was “paid for by Yeezy LLC.” West’s commercial reportedly aired on Fox, approximately two hours post the Super Bowl game.
In the commercial, West takes an unconventional approach, filming on his iPhone while lying at the dentist’s. As he flaunted his diamond-encrusted grill, he joked, “I spent like all the money for the commercial on these new teeth.” He ended his unusual advert by urging viewers to visit the Yeezy website.
Sale of Infamous Swastika Shirts on Yeezy.com
Yeezy.com boasts an eclectic range of offerings from clothing to vinyls and CDs. In the aftermath of the Super Bowl though, the website featured but a single product: a $20 white T-shirt bearing the image of a black swastika, a notorious Nazi emblem. Titled cryptically as “HH-01,” this item remains readily available on the Yeezy.com amid a storm of controversy.
West’s Troubled History on Social Media
West’s controversial actions are not only limited to his recent commercial venture. His past encounters with the public via social media have been quite eventful. He has expressed an affinity towards Adolf Hitler and Nazi ideologies. His recent rash of anti-Semitic remarks on X (formerly Twitter) inevitably raised many eyebrows. Following the Super Bowl, West seemingly voluntarily deactivated his account with a cryptic message thanking Elon Musk for the platform to express his thoughts.
Yet, whether his X account was self-deactivated or suspended remains undetermined. In the past, West has had a run-in with Twitter suspension in 2022, which lasted almost a year. A legacy of controversy follows his path on social media, and his current actions only seem to reinforce this trend.
Conclusion
West’s Super Bowl commercial and the subsequent unveiling of the swastika-featuring merchandise have undoubtedly stirred a storm of controversy. His Yeezy brand appears to be at the heart of the chaos. Still, with no public response from West and the rapper’s X account deactivated, the debate continues, feeding the never-ending saga that surrounds Kanye “Ye” West.