Key Takeaways:
- New York City is spending $20 million on ads and events to attract visitors during the 2026 World Cup.
- The city hopes to boost local businesses and create jobs.
- Over $2 billion in economic activity is expected for the tristate area.
- NYC isn’t hosting the World Cup but will benefit from nearby matches in New Jersey.
- Critics question if taxpayer money is being used wisely.
New York City’s Big Investment to Attract World Cup Fans
New York City is one of the most famous tourist spots in the world. Next year, when the 2026 World Cup comes to North America, millions of soccer fans will flood the region. While NYC isn’t hosting any matches itself—those will be in East Rutherford, New Jersey—the city wants to make sure it gets a piece of the action.
To do that, NYC is spending $20 million on ads and public events. The goal? To remind visitors that the city is packed with great places to eat, stay, and explore. Officials believe this investment will pay off by bringing in more money for local businesses and creating jobs.
A Boost to the Local Economy
The World Cup is the most-watched sports event globally, and NYC expects to benefit big time. Over $2 billion in economic activity is predicted for the tristate area, with 14,000 jobs created. Hotels, restaurants, and shops are expected to see a surge in customers.
But some people are asking: Is this $20 million really necessary? After all, tourists likely already know NYC is a great place to visit. They probably don’t need ads to find restaurants and hotels.
Why Is the City Spending So Much?
City officials say the ads will help attract sponsorships for the World Cup. These sponsorships could bring in even more money for local businesses. However, critics argue that big corporations likely already know the World Cup is happening and might sponsor events without the city’s help.
The $20 million is part of a larger $38.7 million budget for NYC’s Economic Development Corporation in 2026. More than half of this money will go toward promoting the World Cup.
A Look at the Budget
In 2014, NYC spent $81 million to promote the Super Bowl, but that money came from both New York and New Jersey agencies. This time, the city is spending less—$20 million—but critics still question if it’s worth it.
Sean Campion of the watchdog group Citizens Budget Commission says the city is spending more taxpayer money on projects like this. He worries that this leaves less money for other important tasks, like helping small businesses grow.
What Do Critics Say?
While the World Cup is a huge event, some people wonder if NYC’s $20 million investment is the best use of taxpayer money. Tourists might come to NYC anyway, especially since it’s so close to the matches in New Jersey.
Others argue that the city should focus on making sure locals can afford to enjoy what NYC offers, rather than spending millions to attract visitors.
Conclusion
The 2026 World Cup is a massive opportunity for NYC to boost its economy and create jobs. While the city’s $20 million investment might seem like a lot, officials believe it will bring in even more money in the long run. However, critics remind us to think carefully about how taxpayer dollars are spent.
Whether you’re a soccer fan or just a local, one thing is clear: NYC is ready to shine on the world stage.