Kendrick Lamar Set to Rock the Super Bowl Halftime Show
It’s shaping up to be a landmark year for Kendrick Lamar. Following a high-profile feud with Drake and a series of anthems including the hit “Not Like Us,” the Compton rapper is gearing up for another major milestone. The NFL has officially announced that Kendrick will headline the Super Bowl Halftime Show next February in New Orleans, a decision made in collaboration with Roc Nation and Apple Music.
This will be Kendrick’s second appearance on the Super Bowl stage. In 2022, he joined a powerhouse lineup featuring Dr. Dre, Snoop Dogg, Eminem, 50 Cent, and Mary J. Blige for the event’s groundbreaking hip-hop showcase. Reflecting on his upcoming performance, Lamar commented, “Rap music is still the most impactful genre to date. And I’ll be there to remind the world why. They got the right one.”
JAY-Z, founder of Roc Nation, praised Kendrick’s selection, saying, “Kendrick Lamar is truly a once-in-a-generation artist and performer. His deep love for hip-hop and culture informs his artistic vision. He has an unparalleled ability to define and influence culture globally. Kendrick’s work transcends music, and his impact will be felt for years to come.”
With a Pulitzer Prize for his album DAMN. and 17 Grammy Awards under his belt, Kendrick Lamar’s ascent to stardom began with his 2012 album Good Kid, M.A.A.D City. His recent public feud with Drake kept him in the limelight, and he celebrated with a memorable performance of “Not Like Us” at a Juneteenth concert in Los Angeles.
Catch the NFL and Kendrick Lamar’s Super Bowl Halftime Show announcement promo above or below.