On Tuesday, Wingstop announced that customers will be able to purchase wings with their Amazon Alexa device.
Launched 22 years ago, Wingstop has over 949 stores across the US, Mexico, and even the United Arab Emirates. The home of the Lemon Pepper wing restaurant revealed a new voice-activated ordering menu with Amazon Alexa. Starting this week, customers can order food by simply speaking commands into Amazon’s Alexa devices such as the incredibly popular Amazon Dot and Amazon Echo.
Stacy Peterson, the Chief Information Officer for Wingstop, explained that the new partnership with Amazon Alexa allows for the company to stay committed to bring a “convenient, engaging, and cutting edge” experience.
“We are proud to be working with Amazon to enable Alexa ordering of Wingstop Combos, as well as re-orders and favorite orders, plus the ability to customize flavors, dips and sides – making ordering your favorite wings easier and more fun than ever before,” Peterson explained.
How does it work?
All Amazon Alexa users have to do is use speech activated prompts such as “Alexa, ask Wingstop to order wings”; “Alexa, ask Wingstop to order favorite”; or “Alexa, ask Wingstop to order an 8 piece classic wing combo with lemon pepper, fries and ranch.” However, Alexa users must first enable the new feature via their Alexa app and then connect it to their Wingstop account.
This new partnership with Amazon shows the continued relationship between Alexa and other industries. Earlier this month, ADT announced a partnership with Amazon to provide home security service. The new device will link Alexa to Echo and the Dot devices allowing for ADT customers to use voice-activated prompts to manage their home security.
Overall, Amazon Alexa is expanding. Ever since their holiday sales success that drove Alexa sales upwards of 900%, more and more companies are networking with the virtual-assistant software.