While Facebook is actively working on combating fake news with the Journalism Project, and new news standards in Germany, the social network was able to broadcast an inside look into the Pittsburgh Steelers locker room.
On Sunday, the Steelers defeated the Kansas City Chiefs 18-16. Then, during the post game celebration wide-receiver Antonio Brown grabbed his phone and went live on Facebook.
The 14-minute behind the scenes live stream quickly went viral as it showed an inside look into the Pittsburgh Steelers. In the video the Steelers head coach Mike Tomlin was heard addressing the team.
“When you get to this point in the journey, not a lot needs to be said,” said Tomlin told the team in the video.
“Let’s say very little moving forward. Let’s start our preparations. We spotted those ******** a day and a half. They played yesterday. Our game got moved to tonight. We gonna touch down at 4 o’clock in the f***** morning. So be it. We’ll be ready for that ass. But you ain’t gotta tell them we coming. The chest pounding. Keep a low profile.”
A few seconds later you can hear someone say “keep calm on social media” while Antonio Brown is broadcasting live on Facebook.
A former teammate of Antonio Brown was not that impressed with Brown’s decision to go live on Facebook. Clark took to ESPN’s First Take to express his frustration with Brown and social media saying, “He’s so self-absorbed,” Clark said describing Antonio Brown’s personality. “He’s so about what he’s doing, he’s so about Antonio Brown that it’s not that he’s missing the message that coach is giving, its that he genuinely does not care that the message is being given. He’s so involved in his bubble that he doesn’t even know what’s going on behind him. He’s not paying attention to the damage that it can cause.”
Unfortunately for Steelers fans the video has since been removed by Facebook. Too bad Antonio Brown is not getting compensated for the millions of views the video racked as a result, as Facebook is rumored start sharing advertising revenue with publishers.