Oprah Teams with Kraft Heinz Launching Ready-To-Eat Food Company

The Kraft Heinz Company has partnered with Oprah Winfrey to create a new company called Mealtime Stories, LLC.

The new partnership will initially sell “ready to eat refrigerated products”. In addition, the company will donate 10 % of their revenue to charities to stop hunger.

In a press release, Kraft Heinz explains the company’s mission “is to create a new line of food that will make real, nutritious products more accessible to everyone.”

Oprah Winfrey started off poor but, became a millionaire in her thirties after her talk show became syndicated nationwide. At 41, Winfrey had a net worth of over $300 million beating Bill Cosby. In turn, Winfrey became the only African American on the Forbes 400 list. Since then, Oprah Winfrey has became the first African American female billionaire in world history worth over $2.9 billion.

In 2015, Oprah purchased a 10% stake in the Weight Watchers company and joined the board of Weight Watchers International. Earlier this month, Oprah appeared on The Late Show with Stephen Colbert and revealed she lost over 40 pounds on Weight Watchers.

“Everybody who has watched me over the years knows I’ve struggled with food. It’s the first time I’ve actually felt that I’ve gotten it under control,” she said on Colbert’s show.

The next day, the company’s stock price rose by over 20%. In fact, according to a CNBC news report, Sidoti analyst Frank Camma reports that stock is worth between $28 to $25 per share, thanks to Oprah’s marketing campaign.

In other Kraft news, Kraft-Heinz launched a petition for a national day off after the Super Bowl, named Smunday. The company started a Change.org petition and launched a website called, www.smunday.org. If 100,000 people sign the petition, Kraft Heinz will send a petition to Congress to turn the day after the Super Bowl a holiday. The company will also be giving all of their salaried employees the day off.