Club Penguin, the Disney-owned social network, announced on Tuesday that the website is shutting down. After 11 years, the company will launch a new product, Club Penguin Island.
In a blog post, the company explains that Club Penguin Island will include new features and gameplay that will provide “a uniquely penguin experience.”
As a result of the new social network will be transitioning to the new platform and discontinuing the current virtual game on March 29, 2017.
So what does this mean for current Club Penguin users?
The company explains that the desktop and app will no longer be available as of today. Also, current paid members can enjoy the app until March 29th.
“We are deeply grateful for your time and enthusiasm since the beginning, and we’d like to thank each and every one of you in the Club Penguin community – we can’t wait for you to see what’s coming next,” the social network said.
Until February 16th, users can pre-register for the new update and gain access to in-game rewards.
Some fans of the game were not too happy with the new changes.
*club penguin exists and i don’t play it for years*
*club penguin announces a shut down*
— sofia (@notsupersofia) January 31, 2017
What is Club Penguin?
Club Penguin is an online game that features a broad range of online games built in a virtual world. Designed for kids and young teens, users of any age are allowed to play on the virtual world. The game quickly grew in popularity, and by 2013 the game had over 200 million registered users. The game features both free and premium memberships and in-game pets.
In 2007, the Walt Disney Company acquired the company, created by New Horizon Interactive, for $350 million and an additional $350 million in bonuses should the game reach their objectives by 2009.