Beyoncé’s Pregnancy Announcement is the Most Liked Photo in Instagram History

Beyoncé and Jay-Z are expecting twins. The music and pop cultural megastar dropped the news in the form of an Instagram post on Wednesday.

Beyoncé’s pregnancy announcement broke an Instagram record. Beyoncé was able to beat Selena Gomez as the most-liked photo on the social network. In fact, Beyoncé’s photo has over 8,000,000 likes and well over 380,000 comments.

At one point in time, the photo was able to obtain over 1.5 million likes in less than 30 minutes.

Beyoncé is known to stay away from the limelight. But, her last album Lemonade had lyrics that many assumed were in reference to her marriage and personal life. The album was nominated for nine Grammy Awards.

Meanwhile, Instagram is working hard to compete with Snapchat. Snapchat, which is reportedly on the verge of announcing an initial public offering, released several new updates including a universal search bar and Black History Month features. But, Instagram has focused on increasing engagement on the social media platform. The company announced Instagram Live earlier this year. The new feature allows for users to live stream their life in real time. In addition, a Techcrunch report found that due to Instagram’s new Stories and Live features, many users are leaving Snapchat to go to Instagram. Sources close to Techcrunch report that Snapchat Stories views have decreased from 20 to 30 percent since August. Not to mention, Instagram Stories has increased to 150 million daily active users.

As for Beyoncé, the former Destiny’s Child is expected to perform at the Coachella music festival in April. Earlier this month, it was revealed that Jay-Z’s music-streaming company Tidal launched a partnership with Sprint. Tidal sold one-third of the enterprise to Sprint.