On Thursday, Nordstrom announces that they will no longer sell Ivanka Trump’s brand starting next season.
Bloomberg reports that the high-end store will stop featuring President Trump’s daughter brand at their stores after weak sales. “Each year we cut about 10% [of brands] and refresh our assortment with about the same amount,” the statement said. “In this case, based on the brand’s performance we’ve decided not to buy it for this season,” a Nordstrom representative told Bloomberg.
Grab Your Wallet vs. Trump
Last October, Shannon Coulter started #GrabYourWallet organization following the release of the leaked Access Hollywood tape that showed Trump making comments about women. Coulter then took the hashtag to encourage others who are upset with Trump’s policies, actions, and corporate ties to boycott companies associated with the Trump family. The Grab Your Wallet boycott lists over 60 different companies including Walmart, TJ Maxx, Bloomingdales and LL Bean.
Since Grab Your Wallet went viral, the team now reportedly monitors the inventories of businesses that sell or support Trump. Once, the company stops selling Trump-affiliated items, Grab Your Wallet eliminates the group from their list. So far, Grab Your Wallet has removed eight different companies from their boycott list.
Last November, Shoes.com announced on Twitter that they were going to remove Ivanka Trump’s shoe line from their inventory, making it the first company to fall due to the #GrabYourWallet campaign.
Following Shoes.com several other companies have distanced themselves from Trump’s organization. RueLaLa tweeted last November, “Rue is a flash sale site & we constantly change the brands we offer. At this point, we are not selling Ivanka Trump merch.”
@shannoncoulter Rue is a flash sale site & we constantly change the brands we offer. At this point, we are not selling Ivanka Trump merch.
— Rue La La (@RueLaLa) November 20, 2016
According to a report by Racked, Neiman Marcus maybe the next company to pull Ivanka Trump’s brand from their stores. Racked reports that Neiman Marcus is no longer selling Ivanka Trump’s clothing line on their website.
Ivanka Trump in the White House
Since January, Ivanka Trump has since stepped away from the management of her business. She was last spotted with her father in the West Wing, according to CNN. In a Facebook post, Ivanka Trump said: “I plan to take time to settle our three young children into their new home and schools.”