A rep for Ivanka Trump’s brand said their business is still growing, despite boycotts and getting dropped by Nordstrom.
According to a statement released to Business Insider, Rosemary K. Young, Ivanka Trump‘s senior director of marketing argued, “The Ivanka Trump brand continues to expand across categories and distribution with increased customer support, leading us to experience significant year-over-year revenue growth in 2016.”
“We believe that the strength of a brand is measured not only by the profits it generates but the integrity it maintains.”
Young adds, “The women behind the brand represent a diverse group of professionals and we are proud to say that the Ivanka Trump brand continues to embody the principles upon which it was founded. It is a company built to inspire women with solution-oriented offerings, created to celebrate and service the many aspects of their lives.”
Earlier this week, Nordstrom announced that the company would no longer carry the Ivanka Trump brand following weak sales.
“Each year we cut about 10% [of brands] and refresh our assortment with about the same amount,” the statement said. “In this case, based on the brand’s performance we’ve decided not to buy it for this season,” a Nordstrom representative told Bloomberg.
Meanwhile, Neiman Marcus may also be pulling Ivanka Trump’s brand from their stores. Racked reports the company is no longer selling the clothing line on the Neiman Marcus website.
As for Ivanka Trump, in a Facebook post, the daughter of the President of the United States said she plans to take some time to focus on her three young children and their new home. CNN reports that Ivanka has also stepped away from managing her company.
However, a growing boycott is brewing against Trump products. The #GrabYourWallet movement lists over 60 different companies anti-Trump supporters should boycott. These companies include Walmart, TJ Maxx, Bloomingdales and LL Bean.