The future of fashion is probably going to take place on your phone.
H&M Group’s digital fashion line, Ivyrevel, is partnering with Google in a program called “Data_Dress.” The new project is an Android app that learns details about the user and helps design an outfit based on that data. “Data_Dress” is part of the Coded Couture project created by Ivyrevel. Data_Dress is a program that designs based on “how you live your life.”
Aleksander Subosic is the co-founder of Ivyrevel. Subosic proclaims that they are going to change fashion by taking a customer’s personality into account and design clothes based on that information. “The Data_Dress enables women around the world to order a dress made entirely for them that reflects the way they live their lives,”
“The Data_Dress enables women around the world to order a dress made entirely for them that reflects the way they live their lives,” Subosic said in a press release.
The app uses Google’s Snapshot API. Google’s Snapshot API allows for an app to monitor a user’s daily activity such as location, weather, and activity.
By downloading the Ivyrevel app and carrying the phone for a week, the app can create a fashion line catered to the user’s activity. Powered by Google’s Snapshot technology, the app can create unique outfits. Those outfits are also personalizable. Then, a user can purchase the clothing on the app.
When will Ivyrevel be available?
While the app is currently still in development, the app is currently undergoing testing by developers and the company’s co-founders including fashion blogger Kenza Zouiten. Furthermore, the app will be available later this year and is an early glimpse into the future of data, technology, and fashion.
Until then, you can check out the video about Coded Couture by Ivyrevel above.