Starting February 6th, if you purchase a coffee, then Krispy Kreme will give you a free doughnut.
Krispy Kreme reports on their website that the website is good for one free glazed doughnut when anyone purchases any sized coffee through the rest of February.
While this deal is only available at participating Krispy Kreme locations, you can check Krispy Kreme’s website to see if the deal is available in your area.
— krispykreme (@krispykreme) February 6, 2017
Krispy Kreme is launching two flavors for their coffee line of business. The first flavor is “Smooth”, which is described as “subtle, easy drinking” coffee. Meanwhile, Rich is a darker and “more bold experience.”
Krispy Kreme was founded by Vernon Rudolph after her purchased the recipe from a New Orleans chef. Rudolph launched the company in Winston-Salem. In 2015, the company opened their 1,000th store in Kansas City. Then in 2016, the company was sold to JAB BEECH. Krispy Kreme was acquired for $1.35 billion. JAB Beech owns several coffee companies including Keurig Green Mountain, Caribou Coffee and Peet’s Coffee & Tea. Outside of coffee JAB Beech also has a stake in Einstein Noah bagel company and the high-end shoe company Jimmy Choo.
This news comes after reports have shown Americans are drinking more coffee. In addition, many Americans are open to spending more money per cup of joe. Last year, Starbucks increased prices on some of their beverages.