Instagram Enhances Reels with New Meme Tools, Photo Filters, and AI-Powered Sticker Maker

Instagram has introduced a suite of new features to enhance its Reels platform, including meme-making tools, additional photo filters, and an AI-powered custom sticker maker. These updates, announced in celebration of National Meme Day, signify Instagram’s ongoing efforts to evolve and compete in the dynamic social media landscape.

Key Takeaways:

  • Instagram released new meme-making features and photo filters for Reels.
  • The platform introduced an AI-powered custom sticker maker.
  • New tools include the ability to scale, crop, and rotate clips in Reels.
  • Instagram added 10 new English text-to-speech voices and six new text fonts and styles.
  • The platform is testing the ability to create custom stickers from photos and videos.
  • New analytics features include a Reels metric called Replays and an interactive Retention Chart.

New Features for Enhanced Creativity

Meme-Making Tools

Instagram’s new meme-making tools for Reels allow users to scale, crop, and rotate individual clips, enhancing their creative control. The platform is also adding undo and redo features to streamline the editing process. These tools are designed to make the creation of memeable content more accessible and engaging.

Photo Filters Revamped

For the first time in years, Instagram has expanded its array of photo filters. The addition of 25 new filters reflects the platform’s roots as a photo-sharing network and its commitment to evolving user needs. These filters range from subtle color edits to more expressive styles, offering users a variety of options to enhance their posts.

AI-Powered Customization

A standout feature is the AI-powered custom sticker maker. This tool allows users to create unique stickers from their own photos and videos, or from eligible content on Instagram. The feature utilizes Instagram’s ‘Segment Anything’ AI model, showcasing the platform’s integration of advanced technology in user experience.

Enhanced Analytics

Instagram has introduced new analytics tools to help creators better understand their content’s performance. The new Reels metric, ‘Replays,’ includes both initial plays and replays, providing a more comprehensive view of engagement. Additionally, the interactive Retention Chart offers moment-by-moment insights, enabling creators to fine-tune their content strategy.


Instagram’s latest updates to Reels demonstrate the platform’s commitment to staying at the forefront of social media innovation. By integrating advanced AI technology and enhancing user-friendly features, Instagram continues to provide a rich, creative environment for its users. These new tools not only empower creators but also signal Instagram’s ongoing efforts to adapt and thrive in the competitive world of social media.