Key Takeaways:
– Kansas City Chiefs QB Patrick Mahomes subtly publicizes his latest investment, Throne SPORT COFFEE.
– After Mahomes’ silent endorsement, the brand quickly became the top-selling, ready-to-drink coffee on Amazon.
– As a lead investor, Mahomes holds the number two shareholder position behind founder Michael Fedele.
– Throne SPORT COFFEE combines caffeinated energy with health-enhancing ingredients like B Vitamins, electrolytes, and essential amino acids.
Mahomes Spotlights New Investment with Subtle Promotion
In a clever publicity move, famed NFL player Patrick Mahomes II underscored his latest investment venture at an Organized Team Activities press conference on May 22. Sporting a t-shirt bearing the name “THRONE SPORT COFFEE,” the Kansas City Chiefs quarterback lent significant exposure to the brand.
Boosted by Mahomes’ Endorsement, Coffee Brand Soars on Amazon
According to Forbes contributor Jeff Fedotin, Mahomes’ publicity push quickly reaped dividends for Throne SPORT COFFEE, propelling it to the status of the top-selling ready-to-drink coffee on Amazon within hours. Recognizing the valuable role Mahomes’ endorsement played, Throne SPORT COFFEE CEO Michael Fedele acknowledged that his brand had definitely received a substantial ‘bump.’
Mahomes and Fedele Partner Up in Coffee Venture
As noted by Crunchbase, Mahomes is the current lead investor for Throne SPORT COFFEE, second in shareholding only to Fedele himself. Expressing his excitement about the venture on the brand’s official website, Mahomes stated, “We have been working on creating the perfect product for those who are always on-the-go.” He further emphasized his commitment to being part of the brand’s foundational journey.
Investment Strategy Laced with Passion and Belief
Patrick Mahomes’ investment portfolio extends far beyond coffee, featuring an array of brands including Adidas, Coors Light, State Farm, Subway, T-Mobile, and many others. His investment strategy relies primarily on partnering with people he believes in, and projects he is passionate about. This personal affinity for his investments was clearly evident when he spoke about Throne SPORT COFFEE.
Throne SPORT COFFEE: A Unique Blend of Flavor and Health Benefits
Throne SPORT COFFEE, as highlighted on their website, stands out with its distinctive formulation. Each can is packed with 150 milligrams of natural caffeine, B vitamins, electrolytes, essential amino acids and premium Arabica coffee. The brand boasts four flavors; Mocha Java, Salted Caramel, French Vanilla and Black, all naturally sweetened with cane sugar.
Its health-conscious blend, including leucine, which aids in blood sugar regulation, wound healing, and hormone growth, and isoleucine, essential for creating hemoglobin and other proteins, has attracted the eye of fitness enthusiasts. Valine, another essential amino acid present in the blend, plays a critical role in muscle repair and growth.
Throne SPORT COFFEE is NSF “certified for sport” and is available for purchase on their website, Amazon, and more than 3,000 retail locations.
As an innovative brand that combines taste and wellness, and backed by sports icon Patrick Mahomes, Throne SPORT COFFEE seems poised to bring a new zest to the coffee-drinking community’s experience.