In an exciting turn of events, Polestar is poised to make 2024 an outstanding year. Originally a subsidiary of Volvo before becoming an autonomous performance electric brand, Polestar is set to roll out its first-ever SUV, the Polestar 3. With a starting price of $73,400, the vehicle is expected to enthral potential customers.
The Evolution of Polestar
Polestar has been on an epic journey since spinning off from Volvo in 2017, driven by a commitment to pushing the boundaries of performance electric vehicles. The brand began with a low-volume, plug-in hybrid GT. Although the model dazzled our senses, it accounted for only 1,500 cars. The Polestar 2, a compact four-door sedan followed. This vehicle was celebrated as one of the first to deeply integrate Google’s automotive services.
Finally, the company is pivoting towards SUVs. The Polestar 3 is the first in this new direction and is expected to capture much interest from prospective clientele.
Strong Ties with Volvo and Geely
While Volvo has sold its Polestar shares, shifting the ownership solely to parent company Geely, the symbiotic relationship between Volvo and Polestar remains. They will continue to share a wealth of expertise and groundbreaking technology.
Interestingly enough, the Polestar 3 is inspired by the group’s SPA2 architecture, placing it in the same league as the upcoming Volvo EX90. Both vehicles are scheduled to go into production at Volvo’s factory in South Carolina this year.
Embracing Sustainability
Amid its focus on innovating high-performance electric vehicles, Polestar is simultaneously committed to sustainable processes. This is where the true success of Polestar lies. It’s striking that the production of the company’s Poloestar 3 results in markedly lower carbon emissions than the smaller and less expensive Polestar 2. This triumph in sustainability manifests Polestar’s significant progress within a short span of time.
Final Thoughts
Polestar’s journey from a sub-brand of Volvo to a standalone performance electric company has been truly remarkable. In less than a decade, it has undergone a transformation from a producer of hybrid GTs to a leader in compact sedans. Now, it has set its sights on the SUV market, beginning with the Polestar 3.
The company’s forward-leaning approach, characterized by seamless collaborations and commitment to lower carbon emissions, is base for its success. It’s clear that Polestar is doing more than just making vehicles, it’s driving the future of the electric automotive industry. As we anticipate the launch of Polestar 3, we can only expect the company to continue setting new benchmarks in the sector.