Let’s Talk About Selena Gomez and Puma
Did you hear? Selena Gomez signed a major deal with Puma, the sports brand. She’s making an amazing $30 million from it. For most of us, that sounds like an enormous amount of money. But, when you compare that with what other celebs are getting from their own sports brand deals, you might be surprised.
Looking at Lionel Messi’s Gigantic Adidas Deal
Let’s look at soccer star Lionel Messi. He’s known as one of the best players in the world. So, it’s no surprise that Adidas wanted to sign a deal with him. In 2017, Messi signed a lifetime contract with Adidas worth up to an eye-popping billion dollars. Yes, you heard right: billion! Each year, Messi also gets a massive $19.2 million from sales of his Adidas-branded merch.
Tiger Woods’ Major Nike Deal
Next, let’s check out Tiger Woods. Known as a golf superstar, Woods also boasts a significant endorsement deal with sportswear maker Nike. Back in 2013, he inked a deal with Nike for a staggering $200 million. But, that’s not the end of it. His journey with Nike started way back in 1996 with a $40 million contract. He signed another $100 million deal in 2001 and 2006. Before the partnership ended in 2024, he collected a total of $660 million.
David Beckham and Serena Williams’ Huge Contracts
Moving on, let’s not forget soccer star David Beckham. He signed a deal with Adidas for a hefty upfront payment of $80 million in 2003. Across many years, this deal was worth a total of $160 million. Plus, Beckham made even more money from the Adidas campaigns he starred in.
The tennis queen, Serena Williams, also signed a big deal with Nike at just 21 years old. Back in 2003, she signed a five-year contract for $40 million. Later, Nike offered her an extension of three years. The extension could earn her up to an inviting $55 million, as long as she reached certain career goals.
How does Selena Gomez’s Deal Compare?
When you look at these sport stars, Gomez’s deal with Puma might not sound as impressive. But remember: Gomez isn’t an athlete. She’s one of the few non-athletes who’ve landed a big deal with a major sports brand. There’s a gap between their deals, sure, but each one boosts the star’s net worth and global fame.
The Impact of Sports Brand Partnerships
Star athletes and celebs teaming up with sports brands isn’t anything new. These deals are a win-win situation. They bump up the star’s net worth and are powerful ads for the brands.
Even though Gomez’s Puma deal might not sound as massive next to Messi’s Adidas deal, or Nike’s deals with Woods, Beckham, and Williams, it’s still a significant business move. These partnerships are a sign of the enormous wealth and opportunities in the sports endorsement world.
There’s no doubt: the worlds of sports and entertainment are tied up in these awesome partnerships. These deals bring fame to the brands and money to the stars. They’re a key part of marketing plans for successful sports brands, and a big income source for athletes and celebs. As long as this works, these deals won’t be going away any time soon. So, who knows? Maybe your favorite star will sign a major sports brand deal next!
For more details, visit Project Casting Blog on https://www.projectcasting.com/blog/news/selena-gomezs-puma-deal-dwarfs-in-comparison-to-other-celebrities-sport-brand-partnerships/