Lamborghini has made a big leap by launching its second plug-in hybrid, the Urus SE. This follows the successful debut last year of the V-12-powered Revuelto, a supercar worth $600,000, equipped with 1,001 horsepower, all-wheel drive, and three electric motors. Now, the spotlight is on Urus SE as an effort towards more environmentally-friendly supercars.
Remembering The Revuelto
The Revuelto, as mentioned earlier, debuted as Lamborghini’s first plug-in hybrid, propelled by impressive specs. It has the capacity to sprint from 0 to 60 mph in just about two seconds and reach maximum speeds of 217 mph. However, impressive as the Revuelto might be, we shouldn’t depend solely on Lamborghini’s hybridization innitiatives in our fight against global warming.
Welcome, The Urus SE
While the non-hybrid Urus V8 manages a combined fuel economy of only 16 mpg, the new Urus SE hybrid brings a sense of hope as it can traverse 37 miles purely on electric power. Besides, the hybridization results in emissions reduction by a substantial 80 percent. However, in the grand scheme of things, this isn’t enough to make immense strides towards a greener future.
Pursuing Passion with EVs
What would make a real difference is if renowned brands like Lamborghini can synchronize their passion for speed, luxury and design with environmentally-friendly electric vehicles. They need to find a way to retain the brand’s appeal while introducing more energy-efficient models.
Two Lamborghini EVs by 2030
The exotic Italian car maker aims to have at least two all-electric vehicles cruising the roads by 2030. This pledge came alongside the announcement of the Lanzador EV concept, an ultra-luxurious crossover. Despite these promising plans, the brand’s Chief Technology Officer, Rouven Mohr, highlighted that there’s still a hurdle to overcome.
The Challenge of Maintaining Brand Identity
During a discussion about the Urus SE, Mohr explained that retaining the brand’s energetic temperament in all-electric vehicles remains a challenge. Lamborghini is known for producing high-performance sports cars with a distinctive roar, which is difficult to achieve in quieter electric models. Interestingly, Mohr suggested that Artificial Intelligence (AI) might be the key to preserving the brand’s legendary spirit in future electric models.
Achieving the balancing act between electric technology and a brand’s unique identity is not easy, especially for a brand like Lamborghini. However, the launch of their second plug-in hybrid, the Urus SE, is a definite step in the right direction. While the road ahead might seem challenging, Lamborghini’s commitment to producing more EVs indicates a positive shift towards a greener future in the car industry.
Source: Digital Chew