Key Takeaways:
– Victoria’s Secret brought back its fashion show after a five-year pause in Brooklyn’s Duggal Greenhouse.
– The show celebrated women of all sizes, skin tones and ages.
– Tyra Banks, a Victoria’s Secret veteran, came out of retirement to walk the finale, cementing inclusivity and diversity.
– The event featured top female performers, including Tyla, Blackpink’s Lisa, and Cher.
– The brand changed its sales model, partnering with Amazon to showcase and sell their products directly.
The Return of a Sensational Spectacle
After a gap of five years, Victoria’s Secret made a stunning comeback with its renowned lingerie spectacle at Brooklyn’s Duggal Greenhouse. The evening exclaimed an ‘all-women’ aura, a stark departure from previous shows that included male musical acts. Instead, this year, the organizers decided to shift the focus entirely on women, providing an empowering platform for ladies of all ages, shapes, and skin tones.
A Star-Studded Runway
Supermodel Gigi Hadid was one of the 50 stellar models gracing the runway. The audience was in awe as they appreciated the blend of iconic, diverse models. Tyra Banks, a Victoria’s Secret Angel since 1997, made a grand return, walking the finale at 50. Eva Herzigová also shined on the runway at 51 years old.
There were more surprises in store. The audience witnessed Alex Consani and Valentina Sampaio, two transgender models, making their debut in the Victoria’s Secret Fashion Show. This historic step gave a powerful shout out to world – Victoria’s Secret is all set to embrace and celebrate diversity in all its forms.
Music as a Spectacular Backdrop
The show was balanced and high-wattage, featuring a trio of celebrated female artists, Tyla, Blackpink‘s Lisa, and the legendary Cher. They played a significant role in engraving an unforgettable imprint reasserting the ‘no guys allowed’ vibe of the event. Alongside these artists, there was the presence of dozens of backup dancers and an all-female choir, adding sparkles to an already dazzling evening.
A Shift in the Sales Model
Traditionally, the Victoria’s Secret Fashion Show served as an excellent sales opportunity for the company. But this year, the brand has adapted and introduced a new sales model. The brand has partnered with Amazon, and the result was streamed live on Amazon Prime Video. Thanks to this strategic partnership, shoppable looks were directly available in its Amazon Fashion store, promising a unique shopping experience for viewers.
Everyone was a Celebrity
On this magical night, it wasn’t just about the fashion. Instead, every woman who walked the runway was the news. Be it the performers, the models, the dancers or the choir, everyone was a celebrity. Each one there represented a unique form of beauty, a unique voice and a unique spirit, making the event a grand memorial of women empowerment and inclusivity.
Conclusion
In conclusion, the return of Victoria’s Secret Fashion Show was more than just a comeback. It was a grand statement of intent, a celebration of women in all their fabulous diversity. It was a strong message that the brand has updated its mindset, embracing the beauty of all women in this new era. And with an exciting sales model, Victoria’s Secret seems poised to strengthen its connect with its audience, while maintaining its iconic status in the world of fashion.