Into the Spotlight: Crowd Network
Get this! The digital media landscape is transforming faster than ever. One key player that’s shaking things up? Crowd Network, a top European podcast company. They are shaking up the game by jumping into video production. This means tons more cool content for all their fans around the world!
Jumping into Video
Crowd Network’s entrance into the world of video isn’t just a sudden whim. It’s part of a clever plan to become even bigger and better. This plan is already scoring some major wins. Crowd Network now has trendy YouTube channels like the sports podcasts FC Bullard and For The Love of Rugby. They’ve bagged hundreds of thousands of views with their long-form YouTube episodes.
Rocking Social Media
But the story doesn’t end there. Crowd Network is killing it on social media! They’ve racked up tens of millions of views across different platforms. It’s obvious that they know how to keep their digital audience hooked!
The Amazing Success of ‘We Are Chelsea’
The best is yet to come. ‘We Are Chelsea’, a podcast launched by Crowd Network in March 2024, nailed it! This space for fans of the Chelsea women’s team got an amazing one million views within two weeks of going live! On top of that, related TikTok content hit over 50 million views in the summer of the same year. Pretty cool, right?
Crowd Network: The Master of All Trades
Crowd Network is more than just a podcast producer. They offer a bunch of services for brands big and small, from video production to merchandise support and even live show development. They’re serious pioneers in the industry. They’ve even teamed up with well-known names like Greenpeace. One of their projects, a podcast named ‘Oceans: Life Under Water’, won Bronze at the 2024 British Podcast Awards.
The Magic of Podcast Advertising
Here’s the scoop. A study by Acast revealed that podcast advertising is 34% more cost-effective than traditional media for building brand awareness. Add podcasts to regular TV and online videos and you could get a return on ad spend (ROAS) boost of up to 18% in the short term. Businesses looking to make their mark in the digital world, take note!
Video Podcasts: The New Cool
Video podcasts are the talk of the town. In the last 18 months, there’s been a huge rise in their popularity. Even Spotify, an industry bigwig, saw a 64% increase in video podcast episodes year-over-year. What’s more, video shows on Spotify saw a surge of 78%.
As the digital world grows, companies like Crowd Network are changing the game by finding fresh ways to engage audiences. As the internet continues to shape-shift, we’ll undoubtedly see more exciting innovations. So, if you’re looking to embrace the power of multichannel digital content, Crowd Network’s the name for you to remember!
Exciting times are indeed ahead in the world of digital media! Stay tuned for what’s next!
Check the full story on https://projectcasting.com/blog/content-creators/crowd-network-expands-eyes-multichannel-digital-content-engagement