Key Takeaways:
– Intensify focus on audience needs, eradicating the ‘both-sides-do-it’ approach.
– Reorient progression towards a clear, left-leaning programming.
– Address the needs of marginalized communities by emphasizing their rights.
– Enhance the broadcasting team with skilled people like Pete Buttigieg.
– Make the news fun and interesting for the viewers.
– Create a liberal, pro-democracy space and make strategic decisions.
Consistent Ratings Decline:
MSNBC has been confronting the discomfort of a ratings nosedive and its potential sell-off recently. The decline in audience share — by almost half in some segments — is due to several factors. Viewer discontent with the channel’s attempts at ‘fair and balanced’ coverage and its soft handling of some controversial figures are primary among them. The discontent persists despite assumptions that this phase would end after the swearing-in of a new administration.
Understanding Audience Needs:
Rescuing MSNBC could start with the network actively hearing its audience. Many viewers feel that MSNBC has let them down. The channel urgently needs to reassess its news coverage strategy and stop trying to be everything to everybody. Rather than assuming what viewers should want, MSNBC should begin to deliver what they actually demand.
Addressing Republican Influence:
Many believe that MSNBC’s platform is cluttered with figures who show an apparent prospect of returning to controversial party lines. This raises concerns about whether the station is stable in its approach and dedication to its viewers. The channel could benefit from taking a clear stand on its political leaning and its measure of acceptance or rejection of individuals or affiliations that don’t align with its vision.
Promoting Left-leaning Programming:
It is important that MSNBC doesn’t shy away from its facts: It is a left-leaning network. With an abundance of right-wing channels available, the network plays a crucial role in maintaining diversity of opinion. There never has been a more urgent time to bolster reliable, progressive news programming.
Commitment to Rights:
MSNBC needs to clarify its stance on various rights — women’s rights, human rights, voters’ rights, environmental rights, workers’ rights, healthcare rights, and Social Security and Medicare rights. It should make clear that it supports and upholds these principles.
Promoting Engaging Speakers:
Several dynamic and engaging personalities, such as Pete Buttigieg, could be effective for the channel, introducing a fun and refreshing touch to otherwise serious news editions.
Legal Experts:
The channel must ensure that the legal experts it features are articulate, open to critique, and able to present their analyses in clear language that viewers understand.
A Liberal, Pro-Democracy Bubble:
Ultimately, MSNBC has a chance to create an expansive liberal, pro-democracy bubble. Such a space could serve as a refuge for viewers aggravated by the current media environment. The channel should step up to this responsibility, taking charge of its potential to be the leading light for millions, by creating a space for reliable news and insightful analysis.
In Conclusion:
Implementing these suggestions could help not only revive MSNBC’s ratings but also establish it as a vital, trusted source for progressive news. The time is ripe for MSNBC to embrace changes and cultivate a more impactful way to present news and engage with its audience.