Key Takeaways:
- Media endorsements heavily influenced the 2021 NYC mayoral race.
- The New York Post and The New York Times played major roles in shaping voter perceptions.
- Andrew Cuomo faces intense criticism from the Post in the current primary.
- Jessica Tisch could gain media favor if she enters the race.
- The influence of local media in the 2023 election remains uncertain.
How the Media Shapes the NYC Mayoral Race
Every election, politicians and voters closely watch the media. In New York City, two major newspapers, the New York Post and The New York Times, play significant roles in shaping public opinion. This was evident in the 2021 mayoral race and could happen again in 2023.
The 2021 Race: A Surprise Turnaround
In 2021, Eric Adams and Kathryn Garcia were two major candidates in the Democratic primary. Early polls showed Adams trailing behind Andrew Yang, with Garcia far behind. Yet, by election day, Adams and Garcia emerged as the top contenders. The New York Post heavily supported Adams, focusing on his tough-on-crime stance. The New York Times backed Garcia, highlighting her technocratic approach. Their endorsements made a significant difference: Adams won the primary, and Garcia narrowly lost.
The Role of The New York Post
The Post is known for its strong opinions. In 2021, it relentlessly criticized Andrew Yang, helping Adams gain momentum. Fast-forward to 2023, and the Post is targeting Andrew Cuomo, a Democratic frontrunner.
The Post has harshly criticized Cuomo, calling him a liar and focusing on scandals like his handling of nursing homes during the pandemic. The attacks have been so intense that Cuomo reportedly wants to meet with Rupert Murdoch, the Post’s owner, to improve his relationship with the newspaper.
The Post’s Strategy in 2023
While the Post has criticized Cuomo and other candidates like Zohran Mamdani, it seems to be holding back on endorsing anyone in the Democratic primary. Instead, it’s focusing on attacking candidates it doesn’t like.
Mamdani, a democratic socialist, has been a frequent target. The Post accused him of antisemitism and criticized his plan for free buses as “something out of the Politburo,” a reference to the Soviet Union’s ruling body. This kind of rhetoric is meant to scare voters away from progressive candidates.
The New York Times: A Changing Influence
Unlike the Post, The New York Times announced in 2021 that it would no longer endorse candidates in local races. This decision came after years of influential endorsements. For example, its support for Kathryn Garcia nearly made her mayor in 2021, and Manhattan DA Alvin Bragg won his race partly because of the Times’ backing.
However, the Times has shifted its focus to lifestyle content. Local politics, once a staple of the paper, now takes a backseat. The only local columnist left is Ginia Bellafante, who writes about city life on weekends.
The Rise of Jessica Tisch
One person who could benefit from the Times’ attention is Jessica Tisch, the NYPD commissioner. Tisch comes from a wealthy family and has already received positive coverage in the Times. If she decides to run for mayor, she could gain even more favorable media attention.
The Post has also praised Tisch, calling her a public servant with a “sterling record.” For the wealthy and powerful, this kind of coverage is invaluable in a political race.
The Media’s Role in 2023
As the 2023 primary approaches, questions remain about how much influence the Post and the Times will have. The Post seems to be saving its energy for the general election, when it’s likely to support Mayor Adams or Republican candidate Curtis Sliwa. The Times, now more focused on lifestyle content, may not have the same impact it once did.
What’s Next?
The media’s role in elections remains crucial. While the Post and the Times are still major players, their influence may fade as more people get their news online. However, for now, both newspapers continue to shape the narrative of the NYC mayoral race.
As Theodore Hamm will explore next, other media outlets may also play a significant role in the 2023 primary. Stay tuned for more updates on how the press will influence the race.