TurboTax is looking for real business owners to star in its new campaign. The ad will show true stories of people who run their own businesses. Instead of actors, TurboTax wants to use entrepreneurs with hands-on business experience. This campaign will feature genuine testimonials from business owners who have used TurboTax to handle their taxes.
About the New TurboTax Campaign
TurboTax wants to create an ad that feels real and honest. They plan to show business owners in their natural work environments. The campaign will capture both video and photos. It will highlight how real entrepreneurs keep their businesses running while managing taxes. The goal is to reach people by telling real stories. This campaign stands apart from other ads that use staged actors or rehearsed lines.
The Role of Real Entrepreneurs
TurboTax is casting anyone who owns or co-owns a small business. Business owners must be between 18 and 65 years old. If you run your business day-to-day and have used tax software in the past, you are eligible. A key point is that you must be willing to speak on camera about your own journey. Some business owners may even apply with a partner, friend, or family member. This casting call does not offer a role for professional actors but for genuine business owners with real experiences.
Getting Paid for Your Time
Along with the wonderful opportunity to share your story, participants will also be paid. Shoot participants can receive up to 3000 dollars or more for lead roles. The payment is meant to reward the time and story you bring to the table. This payment includes extra benefits for the extended use of your image and video in the ad. The ad aims to reach a wide audience, so your story will get national attention.
Local Filming Locations
The filming will take place in several cities. The production team has chosen locations where many small businesses can be found. Eligible cities include New York City, San Francisco and the Bay Area, Sacramento, Houston, and Dallas. If you live in or near these cities, you are invited to apply. Filming may even occur at your place of business to add an authentic feel to the campaign. This change of scenery helps tell the real story of your business.
How to Apply for the Campaign
TurboTax and its casting partner have made it easy to apply. First, visit the designated job listing on Project Casting. There, you will find all the details you need to apply. When you apply, you will need to share some basic information. The application asks for your name, age, and location. You also need to upload a few photos that show your face and your business space. You must also provide a short description of your business and your experience with tax software. The application is simple and friendly to all genuine business owners.
The Casting Process Explained
After you submit your application, the casting team will review it. They are looking for authentic and engaging stories. You may be contacted for a short interview or recorded self-tape. The interview helps producers learn more about your business. After the interview, selected candidates will be invited to film with the crew. The shoot may last one or two days. The filming session will include interviews with you, as well as capture extra footage known as B-roll. The production team wants to see you in action. They also want to see the environment where you work.
What Casting Companies Look For
Casting directors from Impossible NYC lead the search. This company has a reputation for finding real people with unique stories. Their goal is to obtain a diverse group of entrepreneurs from across the country. Casting directors value natural talent and real-life passion. They do not seek perfection. Instead, they look for sincerity. They want to find people who speak honestly about their experience with TurboTax and their business journey.
Why TurboTax Chooses Real Business Owners
TurboTax believes that authenticity connects with the audience. Most people appreciate real-life success stories more than scripted performances. By featuring genuine business owners, TurboTax hopes to create a trustworthy advertisement. The idea is that viewers see themselves in the people on screen. This method helps TurboTax build trust with its customers. The campaign will serve as a powerful reminder that real hard work is rewarded.
The Impact of Authentic Storytelling
Telling true stories has a strong impact on audiences. Authentic storytelling builds trust in a brand. Real examples of business success help future customers relate more easily to the product. TurboTax’s approach is to show that the software is designed for everyday entrepreneurs. By showing you handling your taxes, the ad will inspire others with similar experiences. This genuine approach sets TurboTax apart from other financial companies. It sends a clear message: TurboTax understands real-world business problems and offers a solution.
What to Expect During the Shoot
Participants in the campaign will experience a friendly and supportive environment. The video crew will film you in your routine. They use simple cameras and clear setups to capture your story. Filming may include interviews where you share your experiences. You may also be filmed while you work in your office or shop. The production team aims to capture both the spoken and unscripted moments. With a professional yet relaxed atmosphere, you can be confident that your story will be told well.
Tips for a Great Submission
When you apply, it is important to be genuine. Make sure your application stands out by sharing clear and honest stories. Use photos that show you in your everyday work setting. If you plan to include a partner or family member, mention what they do in the business. Try to speak naturally and simply. Your story matters, so share details that make your business unique. Talk about challenges you have overcome or special achievements you have earned. This personal touch makes your submission memorable.
Preparing for Your Interview
Once you apply, you might be asked for a short interview or self-tape. This is your chance to show how comfortable you are on camera. Remember to speak from the heart. Practice in front of a mirror to feel more relaxed. Ask someone you trust for a bit of help if needed. Your goal is to be as clear and confident as possible. Act naturally and let your personality shine through. The casting team wants to see the real you, not a rehearsed version.
What Happens After the Casting
After your interview or self-tape, the casting team will make final selections. If you are chosen, you will receive details about the shooting schedule. The shoot will take one or two full days, and you must be available on those days. The production team will share all necessary instructions ahead of time. This way, you can prepare yourself and your business space for filming. You will get clear directions on where and when to go. The team works hard to ensure that everything runs smoothly on the day of the shoot.
How This Opportunity Benefits Business Owners
Being a part of a national campaign is a big deal. Apart from the payment you receive, you will gain much more. Your participation gives your business a feature in a high-profile advertisement. Many people will see your everyday success story. This exposure can attract new customers and impress future partners. TurboTax uses this campaign to show that using their software leads to great results. Your story may inspire many to follow in your footsteps.
A Chance for Entrepreneurs to Shine
This project is not just a commercial. It is a celebration of hard work and passion. TurboTax believes that every business owner has a unique story worth sharing. The aim is to show that real people can overcome challenges and achieve success. The campaign tells the world that there is no secret formula for success; it only takes hard work and the right tools. TurboTax stands by real entrepreneurs and wants their voices to be heard.
A National Campaign with a Personal Touch
The new TurboTax ad will soon air across the nation. It is designed to touch the hearts of many viewers. People love to see authenticity in advertising. With this campaign, TurboTax shows that it values real experiences and hard work. The casting team is looking for those who are proud of their journey and willing to share it. They want to showcase the everyday heroism of small business owners in a fun yet sincere way.
How to Stand Out as a Candidate
If you decide to apply, here are a few tips to help you stand out. First, be honest about your business journey. Do not try to embellish your story. Instead, focus on the genuine moments that define your business life. Second, choose a good background for your photos. A clear picture of your workspace goes a long way. Third, think about what makes your business special and share that proudly. Your story is your strength. Lastly, if you feel nervous, remember that the team wants to see the real you. They are not looking for perfection, just authenticity.
Long-Term Benefits of Authentic Marketing
Using authentic stories in advertising has long-term benefits. It builds trust with customers and strengthens the bond between a brand and its audience. Real stories create memorable experiences. People are more likely to remember and support a brand that understands their challenges. This campaign from TurboTax is a perfect example of this strategy. The company wants to help customers see that its tax software is designed with their needs in mind. Sharing your personal story supports this idea perfectly.
The Role of Social Media and Digital Exposure
The upcoming TurboTax campaign will be seen on various digital platforms. Social media will play a big part in reaching a young audience. Digital Chew will cover this opportunity along with similar national campaigns. The use of digital media offers a huge benefit as it reaches people far and wide. When your story is shown online, you can inspire entrepreneurs not just in your region but across the nation. This kind of digital exposure can open new doors for your business.
Future Opportunities in Branded Content
Your experience with this TurboTax campaign might lead to other opportunities. Many brands now seek real people to represent their products. Casting real business owners is a trend that is here to stay. If you enjoy the process and the experience, you might find more chances to share your story. Project Casting regularly posts similar casting calls. This campaign might just be the start of a long journey in branded content. For many, it is a chance to gain visibility and recognition on a national level.
Building Credibility Through Your Story
When you share your true story, you build credibility. Customers trust businesses that share real experiences. This campaign gives you a platform to showcase not just your product or service but also your personal commitment. Your story is set to inspire others who face similar challenges. By participating, you help build a community of trusted entrepreneurs. TurboTax is proud to support this honest form of marketing.
A Call to Action for Business Owners
If you are a business owner and your story matters, now is the time to act. TurboTax is looking for genuine entrepreneurs like you. Visit the casting call page and apply today. This campaign offers you a chance to share the small details that have made your business unique. The application process is simple and clear. This is your chance to be heard by millions. Do not miss this opportunity to shine in the spotlight.
A Reminder to Keep It Real
Remember, the casting call is for real business owners who have used TurboTax or any tax software. Your story is important and TurboTax wants to share it with the nation. Do not worry about being a professional actor. Instead, focus on being the real you. Your honest story is what will make the ad memorable. This campaign proves that authenticity is the most valuable asset in advertising.
Conclusion
TurboTax is set to launch an ad campaign that celebrates everyday entrepreneurs. The campaign is open to business owners who wish to tell their real stories. With filming scheduled soon in cities like New York City, San Francisco, Sacramento, Houston, and Dallas, this is a prime chance to gain national exposure. The production team, led by Impossible NYC, values honesty and authenticity. They invite all genuine business owners to apply and share their journey.
The process is simple. You apply online with your basic details and a few photos. Then, you may be asked for a short interview. After that, you might get a chance to be part of one or two shoot days. If you are selected, get ready to be part of a real and exciting campaign that reaches millions.
Take this opportunity to show what makes your business special. Let your everyday story inspire others. With TurboTax and Project Casting, your true voice can shine through. Do not hesitate to apply. Your story matters, and this ad campaign is the perfect place to tell it.
If you are ready, go ahead and submit your application now. TurboTax wants to celebrate your hard work and authenticity. This is a chance for every small business owner to become a star. Embrace the moment and let your entrepreneurial spirit take center stage.
In the coming weeks, expect more details on the shoot dates. Make sure you are available and prepared to share your unique journey. This is a golden chance to gain recognition while also enjoying a well-paid role in a national campaign. TurboTax has built its reputation on trust and transparency, and this new campaign continues that tradition.
Keep your eyes open for more similar opportunities in digital media. There are many casting calls for real people with great stories. Always remember that your talent comes from being genuine. Beyond the commercial, this is a celebration of entrepreneurship and the relentless drive to succeed.
Digital Chew will continue to update you on news like this. We believe that real stories win the hearts of audiences everywhere. Now is the time for genuine business owners to step up. Share your experience with TurboTax and inspire others across the nation.
The road to success is built on hard work and authenticity. TurboTax shows that inviting real people to share their experiences is the best way forward in advertising. Get ready to shine and let your story be told to a wide, appreciative audience. Your path has been long and filled with challenges, and now you have a platform to celebrate your success.
Apply today and join a growing group of entrepreneurs who are proud to share their businesses with the world. TurboTax is ready to bring your story to life. Your genuine experience is exactly what they need. Let the ad campaign be a tribute to your journey and a stepping stone to even greater achievements in the future.Check the full story on https://projectcasting.com/blog/casting-calls-acting-auditions/turbotax-commercial-casting-real-business-owners-nationwide