Key Takeaways

• Instagram tests a Reels-first UI in India and South Korea
• Short videos become the default landing page
• Move aims to rival TikTok and boost engagement
• Photo-focused users may feel left out
• Success could trigger a global rollout and more ad revenue

Instagram Reels Get a New Home Screen

Instagram is trying something bold. In India and South Korea, it now shows Instagram Reels right away when you open the app. Instead of the classic photo feed, you see short videos first. This change aims to keep you watching longer. It also tries to beat TikTok at its own game.

Why Instagram Reels Lead the Update

First, Reels are growing fast. More people enjoy quick, fun videos over static pictures. Instagram wants to ride that wave. Moreover, social media users scroll endlessly through video feeds. By putting Instagram Reels front and center, the app hopes you engage more. Therefore, it can sell more ads and earn more revenue.

What’s New in the UI

Now, the home button takes you straight to Reels. The photo feed still exists, but it moves to a secondary tab. You swipe left or tap a button to see pictures from friends. Meanwhile, the main screen shows endless videos, tailored to your interests. Each clip loops, so you rarely stop watching.

Why India and South Korea?

Instagram chose India and South Korea for testing because both markets love mobile videos. India has a massive user base that switched from other apps. South Korea features strong 5G networks, ideal for high-quality short clips. Plus, both regions offer diverse tastes, so data tells a clear story.

Benefits of the Reels-First Approach

Putting Instagram Reels first offers big upsides. Users may spend more time on the app. Advertisers get more chances to place ads inside video feeds. Creators see higher views and more followers. As engagement rises, Instagram wins by selling premium ad slots.

Potential Downsides for Photo Fans

However, some fans love photos more than videos. They might feel pushed aside. Photo creators worry their posts get less attention. Moreover, users with slow internet may struggle with endless video loops. If people feel frustrated, they might switch to other apps again.

How This Could Shape Social Media

If this test succeeds, short-form video dominance may spread across all platforms. Other apps could copy the Reels-first layout. The social media world would lean even harder into video. Photos would become a smaller affair. That shift could change how we share life’s moments online.

Global Rollout on the Horizon

Instagram plans to watch engagement data closely. If time spent on Reels jumps significantly, it will likely launch this UI worldwide. That means every user could land on a video feed first. It also means more ad spots, boosting Instagram’s earnings.

Impact on Creators and Brands

Creators must adapt by making punchy, engaging reels. Brands will craft short ads that blend into the Reels feed. Successful creators may see faster follower growth. Yet, photo-based influencers may need new strategies or risk losing relevance.

User Tips for the New Layout

Try switching between Reels and photos quickly by tapping the appropriate icon. Save favorite clips to revisit later. Follow accounts that match your tastes to improve the video recommendations. Give feedback through the app if you feel the change is inconvenient.

What’s Next for Instagram

Instagram’s next steps will focus on fine-tuning. They might adjust how the photo tab looks or add new navigation features. They could even allow users to choose their default landing page. Whatever happens, short videos are clearly in the spotlight.

Final Thoughts

This test shows just how important video has become. Instagram Reels now aim to capture your full attention. While photos still matter, the future looks more animated. As the world watches, Instagram could set a new standard for social media feeds.

Frequently Asked Questions

What does the new Reels-first UI mean for photo sharing?

Photo sharing moves to a secondary tab, so pictures appear after the Reels feed.

Will the Reels-first design reach all users?

If engagement improves in India and South Korea, Instagram may roll it out globally.

How can creators succeed with this change?

Creators should focus on making quick, catchy videos to keep viewers hooked.

Could slow connections struggle with the new layout?

Yes, users with weak internet may find continuous video loading challenging.