Key takeaways
- Simple Life secures €33 million in Series B funding led by HartBeat Ventures
- Funding will enhance its AI weight-loss app with more personalization and gamification
- The profitable startup earned $100 million in 2024 and has 700,000 subscribers
- New capital supports global expansion into Europe, Asia, and North America
- Celebrity backer Kevin Hart boosts brand visibility and user trust
AI weight-loss app gets €33M boost
Simple Life is a London startup that helps people lose weight. It uses its AI weight-loss app to guide users with daily tips and plans. The company announced a €33 million Series B funding round led by Kevin Hart’s HartBeat Ventures. This capital will help the app add more personalization and fun features. Moreover, the funding will support the app’s expansion into new markets worldwide.
Since its founding in 2020, Simple Life has grown fast. The company turned a profit in its early years. In 2024, it reported $100 million in revenue. Today, 700,000 subscribers use its AI weight-loss app every day. Users praise the app for its clear advice and easy tracking tools. As a result, Simple Life stands out in the crowded wellness space.
Inside the Funding Round
The Series B round drew interest from top investors. Kevin Hart’s HartBeat Ventures led the deal. HartBeat Ventures has a track record of supporting health and fitness brands. In addition, several European venture firms joined the round. The total raise reached €33 million. This shows strong confidence in Simple Life’s business model. It also highlights growing demand for digital wellness solutions.
Fueling Personalization and Gamification
A big share of the funds will improve the AI weight-loss app’s core features. First, the app will learn from user data to offer even sharper recommendations. Second, it will add gamification elements like badges, leaderboards, and daily challenges. These features will help users stay motivated. Furthermore, the team plans to refine meal planning with local recipes. Thus, each user will get a plan that fits their tastes and culture.
AI weight-loss app targets global expansion
With fresh funding, Simple Life aims for new regions. The company will launch localized versions of its AI weight-loss app in Europe and Asia. It will add multiple languages and region-specific nutrition guides. In North America, the team will partner with gyms and health coaches. Meanwhile, marketing will ramp up on social media and in-app ads. These moves should boost user numbers beyond the current 700,000.
Blending celebrity and wellness
Kevin Hart’s involvement adds star power to the brand. As a comedian and actor, Hart reaches millions of fans. He plans to share his own wellness journey through the app. This authentic touch can inspire users worldwide. Moreover, celebrity endorsement often speeds up brand trust. Users tend to try new apps when a trusted face promotes them. In this case, HartBeat Ventures brings both capital and credibility.
What’s next for users
Simple Life will roll out major updates in the coming months. Users can expect more in-depth progress tracking and live coaching sessions. The app will also integrate with wearables and smart scales. This will give real-time health data to the AI engine. In addition, group challenges and community forums will keep members connected. As a result, users can enjoy a more social and supportive weight-loss journey.
Why it matters
Digital health has grown rapidly in recent years. Yet many apps lack true personalization. By blending AI and gamification, Simple Life aims to fill that gap. Moreover, its profitability shows a sustainable model. Investors are betting on proven startups rather than untested ideas. With obesity rates rising globally, scalable tech solutions are vital. Simple Life’s approach could help millions make healthier choices every day.
Looking ahead, Simple Life hopes to reach 5 million users by 2027. It also plans to explore corporate wellness programs. By offering tailored plans for employees, the startup can tap into new revenue streams. Overall, this €33 million boost positions Simple Life to lead in digital wellness. As the AI weight-loss app evolves, it may redefine how people lose weight and stay fit.
Frequently Asked Questions
How does the AI weight-loss app deliver personalized plans?
The app gathers user data on food, exercise, and habits. Its AI engine then creates tailored meal and workout plans. As users log progress, the app refines recommendations.
Who led the latest funding round for Simple Life?
The Series B round was led by Kevin Hart’s HartBeat Ventures. Several European venture firms also participated.
How many subscribers does Simple Life have today?
Simple Life boasts 700,000 active subscribers. In 2024, it generated $100 million in revenue.
What new markets will the AI weight-loss app enter?
Simple Life plans launches in Europe, Asia, and North America. It will offer local languages, recipes, and regional nutrition guides.