Key Takeaways
- A major soft drink brand is looking for Hispanic men, aged 50 to 100, to star in a new commercial.
- The shoot takes place in New Orleans, Louisiana, and they especially want real families and friends to apply together.
- Selected talent can earn up to $2,850 for one day of work, including a usage fee.
- Casting is being handled by the well-known Pamela Kaplan Casting.
- You can apply right now through the Project Casting website.
Have you ever watched a heartwarming commercial and thought, “I could do that?” A fantastic opportunity just popped up that might be your chance. A huge, globally recognized soft drink company is searching for real people to be the stars of their next big advertisement. They are coming to New Orleans to find authentic Hispanic men who can represent the spirit of family and community.
This isn’t your typical acting gig. The brand wants genuine emotion and real connections. They are specifically looking for Hispanic men between the ages of 50 and 100. If you have a great personality and love spending time with your family or friends, this could be the perfect casting call for you. Imagine seeing yourself or your grandfather on television, sharing a moment of joy with the whole country.
The best part? This is a high-paying job that offers both great exposure and a significant paycheck. Let’s dive into all the details you need to know about this exciting commercial casting call.
What Is This Commercial All About?
The commercial is part of a new campaign focused on celebration. The central theme is togetherness. The brand wants to highlight those special moments that bring people closer. Think about sharing a meal, laughing over old stories, or simply enjoying a refreshing drink with loved ones.
The goal is to capture authentic feelings. The directors aren’t looking for over-the-top acting. Instead, they want to see real interactions that showcase the warmth found within families and communities. The commercial aims to feel honest and joyful, reflecting the positive spirit the soft drink brand is known for worldwide. This means the people on camera need to be comfortable being themselves.
Who Are They Looking to Cast?
This casting call has a very specific focus. The production team is building an ensemble that feels real and relatable. Here’s a breakdown of the talent they are seeking.
Primary Roles: The main need is for Hispanic men who are between 50 and 100 years old. They want individuals who are expressive and natural in front of a camera. You don’t need to be a professional actor. In fact, having no experience might even be a plus because it often leads to a more genuine performance.
Encouraged Groups: A key part of this commercial casting call is the emphasis on relationships. The directors are especially interested in groups of people who share a real-life bond. This includes:
- Father and son pairs.
- Multi-generational families, like grandfathers, fathers, and sons.
- Close-knit groups of friends who have known each other for years.
The chemistry between people is crucial. When you apply as a group, you have a unique advantage. Your natural way of interacting—joking, listening, smiling—is exactly what the casting directors want to capture.
Who Is the Casting Director?
The responsibility for finding the perfect talent falls to Pamela Kaplan Casting. This is a very respected name in the commercial industry. They have a strong reputation for working on major national campaigns for top-tier brands.
Pamela Kaplan Casting is known for its focus on authenticity. They specialize in finding real people who can bring a sense of truth to an advertisement. Their involvement is a sign that this is a legitimate, high-quality production. You can trust that the process will be professional and that they are truly seeking to represent the community with respect and integrity.
How Does the Casting Process Work?
Applying for this commercial casting call is designed to be simple and straightforward. You don’t need an agent or a fancy portfolio. Here are the steps you need to follow.
First, you need to find the official listing on the Project Casting website. This is the primary platform where the opportunity is posted. Once you’re on the page, you will need to submit an application. This typically involves providing a recent photo of yourself, your full name, your contact information, and details about your availability.
It’s very important to mention if you are applying as part of a group. Make sure to list the names and relationships of everyone applying with you. For example, you would note that you are applying with your father, Juan, and your son, Miguel.
After reviewing the applications, the casting team may reach out to selected individuals for the next step. This could be a request for a self-tape audition. A self-tape is simply a short video you record at home on your phone. They might give you a simple scenario to act out, like having a conversation or sharing a laugh. Alternatively, they might invite you to an in-person callback audition in New Orleans.
During any audition, the key is to be natural. Smile, be yourself, and try to forget the camera is there. The directors are looking for warmth and personality, not a perfect Shakespearean performance.
When and Where Is the Commercial Filming?
The commercial will be filmed on location in New Orleans, Louisiana. The city’s vibrant culture and welcoming atmosphere make it the ideal backdrop for a commercial about community. Because the shoot is happening locally, they are strongly encouraging people who live in or near New Orleans to apply. The production will not provide travel or accommodation, so being a local resident is a big plus.
Filming is scheduled to happen in the coming weeks. While exact dates are not always announced publicly, applicants need to be flexible and available for one full day of shooting sometime between late October and November 2025. If you are selected, you will be given a specific date and call time.
What Are the Pay and Benefits?
This is a paid gig, and the compensation is quite attractive. Here’s how the payment breaks down:
- Day Rate: Every selected talent will be paid $550 for an 8-hour shoot day.
- Usage Fee: If you are featured in the final version of the commercial that airs on TV or online, you will receive an additional one-time payment of $2,300.
This means your total potential earnings for just one day of work could be as high as $2,850. This is a fantastic rate, especially for a non-union commercial. It’s a great way to gain on-camera experience while being paid well for your time and contribution.
Tips for a Great Audition
Want to increase your chances of getting booked? Here is some expert advice to help you stand out during the audition process.
Be Your Authentic Self. Remember, this commercial casting call is all about genuine emotion. The directors want to see real people, not perfect actors. Don’t try to put on a character. Just be the person you are with your family and friends.
Show Off Your Personality. Let your warmth shine through. Smile naturally, laugh if something is funny, and be expressive. The camera loves people who have a spark of life in their eyes. Think about the joy of spending time with your loved ones and let that feeling show on your face.
Focus on Chemistry (For Groups). If you are auditioning with your family or friends, the most important thing is your natural dynamic. Don’t try to stage a performance. Instead, just talk to each other. Have a real conversation. The casting directors will be watching how you interact, listen, and react to one another. That authentic chemistry is pure gold for a commercial like this.
Keep Your Look Simple. For your audition photo or video, wear clothes that you feel comfortable in. Avoid loud logos or busy patterns, as they can be distracting. Neutral, solid colors often work best. You want the focus to be on your face and your expression, not your outfit.
Stay Confident. You were encouraged to apply for a reason. Your life experience and your relationships are valuable. Trust that your authenticity is exactly what the brand is looking for. Walk into the audition with confidence, knowing that you have what it takes.
Final Thoughts
This commercial casting call in New Orleans is more than just a job; it’s a chance to be part of a story that celebrates what matters most: connection, family, and joy. It’s a rare opportunity for Hispanic men of all ages to represent their community on a national stage. With excellent pay, professional direction, and a focus on real people, this project is a wonderful way to dip your toes into the world of television commercials.
If you or someone you know fits the description, don’t hesitate. This could be the start of an exciting new adventure.
Frequently Asked Questions
Do I need any prior acting experience to apply for this commercial?
No, you do not need any acting experience. In fact, the casting directors are specifically looking for real people with authentic personalities and natural chemistry, especially within families and friend groups. Your genuine self is what they want to see.
What should I wear for the audition video or in-person callback?
Wear simple, comfortable clothing that you feel good in. Solid colors like blue, gray, green, or black are great choices. Avoid shirts with large logos, stripes, or busy patterns because they can be distracting on camera. The goal is for the directors to focus on your face and expressions.
If I am selected, how long will I need to be on set?
The commitment is for one full day of filming. A standard shoot day is typically 8 hours, but you should be prepared for a longer day if needed. You will be paid for the time you work, and the production will provide meals and refreshments.
Can I apply if I don’t live in New Orleans?
The casting call strongly encourages local talent to apply because the production is not providing travel or accommodation. However, if you are willing and able to travel to New Orleans at your own expense for the audition and the shoot day, you are still welcome to submit an application. Just be sure to mention your location in your submission.
Check the full story on https://projectcasting.com/blog/casting-calls-acting-auditions/2850-major-soft-drink-commercial-casting-call-for-hispanic-men-in-new-orleans